Followerwonk is easy to use, provides an intuitive interface, and presents data in such a way as to inform the user's decisions about when and where to target their audience on social media. The ability to compare Twitter accounts and see the demographics of followers is especially helpful. I also like that I can dig deeper into the statistics of Twitter accounts that I don't own in order to compare to industry leaders on social media. Understanding the online behaviors of those I follow and who follow me informs next steps.

I like the fact that there's a specific social authority ranking as well as location, keywords and other filters to sift connections through.

I enjoyed the fact it can provide you with a competitor analysis and rank your business accordingly - gives you a benchmark!