Using Followerwonk, I like the different comparisons that can be done looking at my followers and my competitors. It allows me to reach out to possible influencers, I haven't thought of. I also really like that each pie chart can be drilled down into further to see the users. The integration with Moz data is helpful to provide a cohesive look at analytics, as well.

FollowerWonk is a super simple tool that helps you track your Twitter followers, as well as your competitors' followers. Deeper analysis and search functionality is also available for the platform.

It has a specific purpose, in my opinion. It generates some great Twitter analytics quickly (within 5-10 minutes for some of the reports) and saves them, if you log in. If you analyze a Twitter user's followers, for example, you can show where their followers are located (up to 5000 of them). You can also see what the most common one-word and two-word strings are, to see if the followers are as targeted as they should be. I often pull these reports up in the middle of meetings, to demonstrate to prospective clients how poorly their Twitter accounts are performing. Unless you have a Moz accounts ($100/mo) you cannot do much with the date they provide other than look at it. Followerwonk does allow you to sort/follow/unfollow users, but only with that subscription. One of the best features (and it's available in the free version) is the syncing with Buffer option once it analyzes which time zones your followers are in. Tweriod does this as well, but it costs $5 to get all the data on your followers' time zones (although Tweriod provides more data). So if you're running low-cost Twitter accounts, this is helpful.