I really like how simple the UI is, and the search filters are easy to use and helpful. Support is also a major advantage of using this tool.

I use Focal for everything creative production, asset management, reviewing work, tagging creatives, and getting creative insights. I love that Focal keeps everything in one place, which helps track creatives and replaces multiple tools like Google Docs, Sheets, and Slack. My favorite part is the automation features, especially auto-renaming, which saves everyone hours and keeps things consistent and tidy. The AI-automated tagging is amazing too—it really helps with creative insights and reduces manual work. The setup was very easy, with the Focal team handling most of it. Once people got into the habit of using Focal, it's been great. I am very likely to recommend Focal, rating it a 10 out of 10.