We use Fairing for 2 things: -Attribution. Ensuring what we see post purchase lines up with what our incrementality testing and MTA solutions are telling us. -Product research + customer research. Everything from figuring out what products customers want, to what their budget is.

I've implemented Fairing across 25+ clients over the past 2-3 years. Every single client is still using Fairing insights on a daily basis. Why? The data forms a key part of their understanding of what drives customers to purchase and the decision making process they go through. The ability to then gain key qual and quantitative data allows for smarter segmentation, better personalisation and better business results. There are a steady stream of updates to the app that have helped gain a better understanding of LTV data on a cohort basis as well as time series that allow you to spot trends, especially useful when it comes to considerations for your Meta Ads strategies. 2-3 Shopify apps are my 'essentials'. Fairing is one of them. A highly recommended tool for all ecommerce marketers, whatever stage of growth you're at.

Incredibly easy to implement and delivers high-quality zero-party data almost instantly. The ability to ask customizable questions and segment responses by product, channel, or campaign helps understand the “why” behind conversions in a way attribution tools can’t. It’s become a core part of our brands marketing stack.