allows us to get a real picture of what customers are doing in the checkout flow and allow us to make decisions based on fact.

I had the opportunity to partner with Exatom on some client projects, and the insights their platform provides are truly invaluable. They offer detailed visibility into user interactions with web forms, show where they encounter challenges and drop offs and offer actionable recommendations for optimising form usability and improving conversation rates

We recently transitioned from Shopify, which had a very closed checkout experience, to an open-source platform. This change provided us with significantly more control over our checkout process but also introduced a greater sensitivity to potential errors, whether in design or development. Exatom proved to be the perfect solution at the right time, helping us identify and address these errors while optimizing the various functional and marketing forms on our website.<br><br>Thanks to Exatom, we were able to pinpoint the most critical issues leading to drop-offs. Additionally, we resolved visitor uncertainties by utilizing Exatom's smart tooltips, offering helpful explanations for certain fields. This not only improved the user experience but also enhanced our overall website performance.