The ability to splice without interruption is great. The clips are downloaded right at the required timestamps with great precision. As a result, we do not need a video editor to clean up the clips.

Modern audio channels are simply not catered for in most tools but eMM offers tracking for podcasts and YouTube. It transforms the material into text format, emphasizes relevant topics, and adjusts it for conventional media.

Utility Communications biggest concern is that the same news is repeatedly covered (duplicate mentions) and the annoyance of advertisements. It particularly becomes a pain when tracking local radio or TV coverage during the release of a new policy. We eventually made a switch to e-Media Monitor (eMM) because our former system couldn't filter those annoying advertising segments adequately. Their duplication detection and ad filtering capabilities have eliminated noise or clutter in our daily reviews to a great extent. Furthermore, the eMM Dart editorial workflow is excellent in enabling the team to collaborate. One of the big advantages of this collaborative approach is that team members can independently draft clip summaries and carry out sentiment analysis without overriding other team members' work. As a result, preparing the morning board briefing has become significantly faster and simpler. We also greatly like the visual aspect of Waterfall timelines that display how a local news item is covered by the various regional channels in 48 hours.