They provide real data on how successful or unsuccessful they’re being. They’re always looking to optimise the work they do for us, and they make real use of sales technologies to improve what they deliver.

I enjoyed dealing with Durham Lane's team because they really understood what we were trying to do and put it into action. They broke down the volume of leads and the outreach needed to convert them into opportunities and eventually SQLs, which was great. By the end of the year, they had ticked all the boxes and generated as many opportunities for us as we needed. It was a great experience, and I would definitely work with them again if I worked for a B2B company where their skill set would be needed. They stood out to us because they were personable and made us feel looked after, understanding our business. The onboarding process was slick, making us feel comfortable that we were talking to the right people. I really liked how they white-label themselves as our employees, making prospects feel like their first touch into our company came from within. They demonstrated ROI effectively, converting 18,000 touch points into around 100 sales-qualified opportunities. They are very well-organized, using the right tools and technology for targeted outreach, and the people, including their business director, Sam, and the founders, made the whole process easy and enjoyable. I would definitely use them in the future if we needed similar projects.

The partnership with durhamlane has worked well because it felt like a genuine extension of my team rather than just another outsourced vendor. The onboarding was a highlight—it was thorough and focused on actually understanding my brand and the specific types of clients I’m looking for, rather than just rushing to start making calls. Having a named Lead Business Manager has also made a massive difference. They’ve been very hands-on, staying on top of the day-to-day work and being proactive when things need to change. What I’ve appreciated most is their ability to pivot. If a particular lead generation pathway isn't delivering the right quality, they don’t just keep pushing; they actively suggest new directions and adjust the strategy. It feels much more like a collaborative effort to build a high-quality pipeline, with a focus on making sure the leads are actually worth my time to follow up on.