MCP and new reporting interface add real value to day to day tasks.

The fact that you can use reports as widgets in dashboards is a great feature.

I find Dreamdata one of the most comprehensive attribution platforms out there. It brings together our paid-channel, website, CRM, field marketing, and event data in one interface, so I can see what’s performing and make decisions. I really like that Dreamdata has leaned into AI and offers an MCP. Once the data stream is set up, I can use the clean, trusted data in our warehouse to run reports and get information through Claude, the LLM we already use, without having to maintain the setup or pull reports in Dreamdata. It makes things really easy. Dreamdata also makes it simple to connect our data, run the attribution model, and get insights. The initial setup was super simple: I connected the systems through a connector, authenticated, and didn’t need to do any coding.