The straightforward user experiance. Using Google docs as the template gives me the extensive editing functionality of Google Docs. It verifies my templates and indicates which fields are matched with my data points. Integration with AirTable was a no brainer. Customer support is the best I have ever encountered. I get a reply within minutes and issues are resolved within hours.

Take your data and map it to a google doc template. A very simple premise that Airtable hasn't done well natively, so I'm glad Rupert at DocsAutomator came up with a solution. Medium learning curve, but once you figure out how to get it set up, all the data mapping is really intuitive. Well worth the money for my organization; it eliminated a LOT of duplicate data entry and reduced transposition errors. Rupert is great and very responsive with bug fixes or ID10T errors. I haven't had a downtime issue continue after a conversation with him. Very cool thing he's got going here.

Dictator is a thoughtfully designed tool that empowers small businesses to automate their processes. I used this to help a family friend bring her dream of building a diagnostic for her therapy business to life. People fill out a typeform, which sends information to Airtable which calculates the results, then docs Automator complies the report. The functionality it has allowed us to go above and beyond the initial vision and it ended up coming out fantastic. Plus, the founder himself who is very knowledgeable about the product is thoughtful and dedicated to making sure you get what you need from the platform. Fantastic tool and great service.