1. I can track very detailed sales funnels (waterfalls) 2. I use behavioural pattern recognition to understand where are the bottlenecs 3. Support is doing a great job

I love the fact that I can track user experiences and behavior and gather insights into their pain points. It's amazing that our team can draw meaningful conclusions in just a few minutes after implementing the tool and setting up proper goals and waterfalls. Also, the team's pivot into making qualitative analytics more approachable, inclusive, intuitive, and most importantly, less time-consuming is especially laudable. New features - like alerts - are looking very promising! I'm also a keen participant in Paulina's workshops – it's great to see a CEO so devoted and so knowledgeable. I've learned a lot about quick wins and ways of marketing activities optimizations.

Possibility to check sub-pages in detail, quickly collect information after an action, set targets.