I appreciate how instrumental CS2 has been in launching various initiatives across our GTM organization, including lead scoring and improved tracking across sales and marketing lifecycles. Through their consulting services, CS2 has greatly improved our approach to our GTM strategy and continues to play a pivotal role in its iteration moving forward. Their approach allows us to be dynamic in sourcing top-tier leads to our sales team, a significant improvement from our previous stagnant and manual methods. Their multi-faceted lead scoring model is incredibly beneficial, as it integrates various factors such as job title and account propensity to buy, based on previous closed won data, set up in an easily trackable format. Lifecycle tracking provided by CS2 is another area I value, as it maps a prospect's journey from pre-qualified to Closed Won, offering crucial data that was previously unavailable to us. CS2's expertise is further demonstrated in their insights into the Lifecycle object within Salesforce, alongside their invaluable scoring model methodology, which has greatly helped in conceptualizing and implementing effective workflows between tools like Salesforce and Marketo. I admire their unwavering availability and willingness to assist in any capacity, as well as their extensive expertise across various business intangibles from both a marketing and revenue operations perspective.

I really appreciate how CS2 has been instrumental in helping us achieve several business-critical initiatives. Their ability to capture lead-sourcing data has significantly informed our marketing and sales strategies, allowing us to focus on campaigns that yield high lead and deal creation efficiencies. Their expertise in cleaning up our CRM, defining and deploying automated trigger-based email nurtures, and standardizing our reporting across a single data model has been invaluable. I am particularly impressed with their thoroughness and dedication to not taking shortcuts, maintaining exceptional quality throughout. Their organization and expertise in overcoming challenges and blockers stand out, ensuring our goals are met effectively and efficiently. Additionally, their push for us to use Clay has been a notable time and money saver for us. I value how they are willing to get their hands dirty and leverage their deep expertise to ensure success, consistently working in a timely and effective manner. Overall, their commitment to doing things the right way without sacrificing quality is what makes them an outstanding partner.

I had the pleasure of working with Jerel and Ruben from CS2's Campaigns Ops team, and they were absolutely fantastic partners. They helped us dig out of a major capacity deficit and quickly became an indispensable part of our day-to-day operations. They’re responsive, professional, and incredibly easy to collaborate with - great for both sanity checks and brainstorming new approaches. CS2 integrated seamlessly with our internal teams and brought structure and organization through useful templates and documentation that we still use today. I can confidently say our marketing operations function wouldn’t be where it is without their partnership. Highly recommend CS2 for MOps teams of any size looking for experienced, reliable, and genuinely enjoyable collaborators.