I use the Research Cloud and the Content Experience the most - especially the Organic Search, Keyword Discovery, Topic Explorer and Content Manager.

I like the graphs that you can take from this and these have sometimes been helpful in pitches for clients.

My favourite aspect of search metrics is the visibility graph. The main feature I like is the ability to see when Google algorithm updates have been made in the past. It’s a great visual cue when trying to determine the cause of a traffic or SEO visibility drop and allows you to have much better insight into why a drop may have occurred.