What I like the best about comcore is ease of its use - dashboards are straight, making it easy to analyze the data of the audience. The ease of implementation is very good, as installing measurements for different platforms is quite smooth. Whenever I need assistance, customer aid is responsible, and I often use it to track performance and trends. From cross-platform measurements to the insight of the wide audience, it is impressive the number of characteristics, and makes it very easy to manage the ease of integration with other analytics and reporting tools.

I like the digital measurement Comscore provides using alternative metrics, such as behavioral data. The census based approach works well.

Comscore is one of the most powerful tools to analyze audiences, inventory, and investments across multiple channels. It's easy to use and customer support also. This is a tool to use every day in our market plans.