I like the ability to get internet views to websites quickly and easily. Comscore provides quite a bit of flexibility in providing access to viewership, allowing me to see more than just age/sex etc.

Comscore produces reach and frequency deliveies, enabling us to make informed media recommendations with accurate goals. Comscore often implements new data releases within the MyMetrix interface, such as qSearch Share Tracking reports (Key Measures and Media Trend reports) and Segment Metrix. While most of our plans are national, Comscore has US capabilities but also can tailor to local plans with specific DMAs. There have been a number of times when I've run scenarios for local and the numbers proved our theories!

Comscore is one of the only platforms that measures what it does. Digital media metrics are highly coveted among clients, this was one of the only providers that could offer those numbers.