Cloudinary makes image management straightforward and efficient. I especially appreciate the automatic image optimization, flexible dynamic transformations, dependable hosting, and the fast delivery through its CDN.

The biggest value is programmatic, on-the-fly media transformation. Instead of briefing a designer or agency for every asset, we define a transformation once and reuse it everywhere: AI/content-aware cropping that turns rectangular shots into clean square formats, automated background removal, and banner composition that layers localized text, loyalty tiers, and discount values dynamically — no manual HTML alignment. Integrations are where it really pays off. It plugs into our modular stack via API, so we ingest, tag, and serve assets without ever opening the DAM UI. The Contentful plugin lets the team swap landing-page assets directly; the Braze integration drives dynamic, localized email banners; and we built a one-click layer connecting Cloudinary to YouTube so brand marketing can publish video with a single button. One-button templates auto-crop and resize assets to each affiliate partner's spec, cutting time-to-market from days to minutes. Performance is solid — assets are delivered fast and consistently across email, web, and affiliate channels from a single source of truth. On ROI, these automations sharply reduced our reliance on external agencies and freed in-house designers from routine resizing; marketing now assembles designs from templates (e.g. Google Sheets–driven) on its own. The UI is approachable — "Google Photos for grown-ups" — and onboarding/support was a genuine differentiator: their team helped build our initial transformations, resolved early API issues quickly, and consistently ships features based on customer feedback.

The folders option to help organise assets .The easiness for uploading assets saves time