The templates are pretty straight forward once you figure them out. There are also a ton of different products to use. initiative landing pages and submission forms are quite customizable. Their hackathon template / product seems to be well thought out.

Easy to learn, implement and mange. Some features like the Business impact tab, merge ideas, link ideas really add value.

The ease of low/no-code creation of new initiatives on the platform with very robust automation capabilities as well as great customer support.