I like the segmentation and profile management in BlueConic as a Customer Data Platform. Its API SDK is very good and makes it easy to migrate different connections from UI to SDL. The initial setup of BlueConic was quite smooth.

I love when I can get BlueConic to work and use a CRM list. Our clients upload their list, and it lets me connect it to Meta already hashed.

Blueshift is an all-in-one platform that combines a CDP with a multichannel marketing automation tool. It’s very easy to build focused audience segments and set up multi-channel workflows that support both acquisition and retention campaigns. Blueshift lets you target customers through email, in-app and push notifications, SMS, and pop-ups/banners on websites, and it helps orchestrate consistent experiences across these different channels. In addition, the flexible underlying data model greatly simplifies integration with multiple data sources. There are also several APIs that enable real-time integrations with external systems, making it possible to create real-time, event-based campaigns.