I find Attio very helpful for managing business development activities. It aggregates information for all business development managers, allowing them to keep track of deals and share them internally. I like that it's connected very well with other software like cloud services, Granola, and even automatically integrates with Google, Gmail, and my notes, adding notes to relevant companies and people. The automation tools are quite helpful and save a lot of time. I appreciate the user experience, which allows me to interact without having to use the interface directly, as it's more like a database that's easy to work with using Slack and Cloud Code. It's like a query engine, which automates the searching process, so I don't have to manually search for deals.

The AI feature can build workflows and answer questions.

I like the integration into Claude and the ease of use from Day 1, it has been a very useful CRM for our smaller company