I like that you can customize a brand kit to match your exact product lines, ICP, writing rules for each ICP, and more. It makes it easier to create unique, tailored content that actually fits what you’re trying to say. I also love the AirOps MCP in claude - being able to write directly into the brand kit from my Claude account is a game changer.

Airops, in my opinion, offers some of the best training and access to education through its cohorts. Having recently completed their content engineering cohort, I can honestly say their team is second to none as well. The coaching and guidance throughout the cohort made a genuinely positive impact on me, and it’s one of the main reasons I was able to find success. That combination helped me fine-tune my skills, but even more importantly, it improved how I build my workflows and playbooks. This platform really has it all, and when you pair it with the team and the training, you’ll understand what I mean if you join a future cohort. My vote? Airops is the best, and you should strongly consider not only their training, but also using their platform for your AEO/GEO, content engineering, and more. Oh, and the built-in AI is fantastic—Quill (and the use of CoPilot) is amazing.

The Insights + Playbooks combo is genuinely useful once you get the hang of it. I came in through their Content Engineer cohort which helped a lot. Got early access to Quill, the agentic playbooks are a nice step up from the classic workflow builder.