The platform is evolving constantly, but I find Quill, the smart AI assistant, to be the most helpful part, enabling non-techies like myself to actually build AI agents through a conversation. I also LOVE the MCP feature.

AirOps makes it so easy to see exactly what is and is not working on my site, and then does an amazing job of helping me figure out what action to actually take from there. I've tried using some other tools, even just for SEO, but found that the next steps were not always obvious to me. Being able to query AirOps live within the Claude MCP has also made the process more extensible for those times when I need to answer questions for my team that aren't directly addressable in the platform. I participated in one of the training cohorts and thought it was so well-paced with great exercises to help us use the platform to its fullest capacity. The content output I get from my playbooks is what I've been most impressed by though!

What I like most is the flexibility it gives you. It lets you build really complex systems and tailor them to what you need.