Trending Sales Intelligence Software
Momentum scores for Sales Intelligence are shown below. The Momentum Grid® highlights each product’s Momentum score on the vertical axis and the product’s Satisfaction score on the horizontal axis. These scores are based on G2’s Satisfaction and Momentum algorithms. Products with a top 25% Momentum Grid® score are shown within the shaded area below.
Sales Intelligence Momentum Grid® Description
A product’s Momentum score is calculated by a proprietary algorithm that factors in social, web, employee, and review data that G2 has deemed influential in a company’s momentum. Software buyers can compare products in the Sales Intelligence category according to their Momentum and Satisfaction scores to streamline the buying process and quickly identify trending products. For sellers, media, investors, and analysts, the Momentum Grid® provides benchmarks for product comparison and market trend analysis. Badges are awarded to products with the top Momentum Grid® scores.
Products included in the Momentum Grid® for Sales Intelligence have received a minimum of 10 reviews. There must also be at least a year of G2 data for the product to be included. These ratings may change as the products are further developed, the sellers grow, and additional opinions are shared by users; a new Momentum Grid® report will be issued for this category as significant data is collected.
Sales Intelligence Software Definition
Sales intelligence software helps companies use internal and external data to increase sales and improve sales processes. Companies use sales intelligence software to improve the quality and quantity of sales leads by using B2B contact databases to find new opportunities and provide salespeople with the information they need to take advantage of them, including contact information, job titles, and firmographics. Some solutions also offer buying signals or additional insights, such as recent funding, transfer of companies, changes in tech stack, data from buyer intent tools, etc., to assist salespeople in timely outreach. Marketing and sales executives use this type of software to define and implement sales strategies based on this data combined with external data in their CRM software, such as lists of prospects, B2B contact databases, etc. These solutions help salespeople increase productivity, establish meaningful connections, and enrich prospect or customer data, among other key benefits.
To qualify for inclusion in the Sales Intelligence category, a product must:
- Provide information and insights about prospects, which can be combined with business data generated by companies
- Include functionality to search company lists and identify potential customers based on custom criteria or alert salespeople with predictive insights on potential customers based on trigger events
- Provide and source accurate contact information for potential customers, such as direct dials or verified email addresses
- Integrate with sales and marketing software, as well as analytics, business intelligence, or data management solutions
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