I didn’t have to spend weeks designing complicated workflows. My first Zap took less than fifteen minutes to set up, and from that moment it started eliminating manual tasks we were doing every day. We had several processes that weren’t particularly difficult, just repetitive. With Zapier, we connected everything and the whole workflow became automatic. Processes that required multiple human actions now happen in seconds, and more importantly, the interface is user-friendly. The Trigger → Action logic is so straightforward that even people without a technical background can pick it up quickly. What surprised me even more is how much the platform has evolved over the years. What started as a simple automation tool now includes Tables, Interfaces, Canvas, Chatbots, AI Agents, and Copilot. Review collected by and hosted on G2.com.

Zapier feels like a bargain because you're only automating a few things here and there. Then a couple of months go by, you check your usage, and suddenly you realize your automations have been working a lot harder than you thought. I still remember looking at my task count one month and thinking, "Wait... did all of these really run?" The good news is that it usually means the automations are doing their job. The bad news is that your bill tends to notice it too. Review collected by and hosted on G2.com.

What I like best about Zapier is how easy it is to connect different platforms and automate workflows without needing custom development. We use it to connect marketing tools, CRMs, AI agents, lead generation systems, and communication channels, which saves a significant amount of time and reduces manual work. The large number of integrations and the reliability of the automations make it an essential part of our operations. Review collected by and hosted on G2.com.

The main drawback for us is the pricing. As our automation volume grows, the costs can increase quite quickly, especially for businesses managing multiple clients and complex workflows. With more competitors entering the market and offering similar capabilities at lower price points, it would be great to see Zapier introduce more competitive pricing tiers or higher task limits within existing plans. The platform itself is excellent, but the cost can become a significant factor when scaling operations. Review collected by and hosted on G2.com.

What I find most impressive about Zapier is how quickly repetitive tasks seem to vanish once I automate them with it. I use Zapier to integrate my forms, CRMs, spreadsheets, and notifications, and this has saved me from a ton of manual work every week. Review collected by and hosted on G2.com.

What impressed me most about Zapier was how many repetitive tasks it started handling automatically as soon as I began using it. I’ve set up connections between different forms, CRMs, spreadsheets, and notification apps in Zapier, and it has saved me hours by eliminating the need to do the same work over and over again. Review collected by and hosted on G2.com.

What is most useful about Zapier is the fact that it allows regular users to create an automation process without needing to become a full-fledged software engineer or create some kind of horrifying spreadsheet creation by dawn. Essentially, it connects apps you might use and enables them to communicate with each other so repetitive processes could be automated, thus saving a lot of time.

The best thing about Zapier is the time and effort that it saves. Instead of going through repetitive tasks all day long, it automates them, so the user doesn’t need to put any effort into them at all. Additionally, the app is very useful in business settings, as it allows you to automate such things as forms, emails, spreadsheets, CRM, calendar appointments, project management, and notifications without needing a personalized software solution created from scratch. Review collected by and hosted on G2.com.

The most negative aspect of using Zapier is that after you use it for the first time and experience the magic of automating anything without having to code anything yourself, it quickly becomes a weird automation box where no one knows why a certain automation triggered twice or why a client received a letter written in 2018.

As for negative features, there are three primary issues with this tool: price, complexity, and lack of control. After getting used to the service, you'll likely pay more due to the number of tasks, and some of the automations may fail if a particular application's API changes or the log-in fails. In essence, even if the program offers convenient automation, there will still be a need for constant monitoring. As such, Zapier is useful when you need to connect different tools quickly; however, it is definitely not the best long-term solution. Review collected by and hosted on G2.com.

Something I love about Zapier is that it is easy to use. It's not a complicated automation tool. You can easily use it to automate tools with the help of the AI built in it, which is great whenever you get stuck. The initial setup is very easy because it's well explained from the trigger part to the action button. And when you get stuck, the AI in Zapier helps to solve the problem. I also appreciate that it makes work easier and saves time by automating tasks and reducing errors, especially those caused by fatigue when doing manual tasks. Review collected by and hosted on G2.com.

When you are using the advanced part of Zapier, like the 'code by Zapier' and other features, it can get hard. I wish they would create a course to teach people how to use these advanced features. Also, when they make updates, like in the formatter and utility parts, it can cause issues with the past setup and cause confusion about what you already know about it. Review collected by and hosted on G2.com.

What I like most is how easy it is to connect tools that normally don't work well together without needing engineering support every time. We mainly use it for automating sales and ops workflows between Salesforce, Slack, Jira and a few internal reporting tools.

And the setup for simple automations is pretty quick and the UI is easy enough for non-developers too. It saves a lot of repetitive manual work especially around lead updates, notifications, task creation and syncing data across teams.

The huge integration library is probably the biggest advantage. Even when a direct integration is missing there's usually some workaround using webhooks or APIs which is pretty useful. Review collected by and hosted on G2.com.

The task limits can get used up pretty fast especially if you have multiple automations running across systems, debugging more complex workflows can also be a little messy sometimes. For basic automations it's super straightforward, but once you start adding filters, paths, webhooks or multi-step logic it takes some time to properly troubleshoot failed runs.

Some integrations also feel slightly limited unless you use custom APIs or webhook based workarounds, though that's not a huge issue if you're comfortable working with technical teams. Review collected by and hosted on G2.com.

It's a reliable platform and they're growing in creative directions. Review collected by and hosted on G2.com.

I'm annoyed by the way the free tier works. I think small/solopreneurs need more steps like everyone else, but need less runs. It would be so much more fair to just limit the total number of calls or something rather than number of steps.

I will say that I have experience with Zapier as a paid tool as well as a free tool. Review collected by and hosted on G2.com.

What I like best about Zapier is how seamlessly it connects the different platforms we use across marketing, events, and operations without requiring technical development support. As Head of Marketing at AOK Events, automation is essential for keeping campaigns, lead management, reporting, and event workflows running efficiently. Zapier has allowed us to eliminate repetitive manual tasks, improve data accuracy between systems, and create faster internal processes. The platform is easy to set up, highly flexible, and integrates with a wide range of tools, making it incredibly valuable for scaling marketing operations efficiently. Review collected by and hosted on G2.com.

One drawback of Zapier is that more advanced automations can become difficult to manage and troubleshoot as workflows grow in complexity. While the platform is excellent for simple integrations, larger multi-step Zaps sometimes require significant testing and ongoing maintenance. Pricing can also increase quickly when managing high volumes of tasks across multiple departments. Additionally, occasional delays or failed automations can impact time-sensitive workflows, particularly when coordinating event registrations, lead routing, or campaign reporting. Review collected by and hosted on G2.com.

What I like most about Zapier is that it automates repetitive tasks across different tools without requiring any coding. For instance, I use it to connect CRM and marketing platforms so leads are automatically synced and follow-up workflows are triggered without manual effort.

The drag-and-drop workflow builder makes it straightforward to create, manage, and adjust automations (Zaps), which improves the overall UI/UX experience. Even basic setups can be completed quickly, and the onboarding process feels simple enough for beginners to follow.

In my day-to-day work, Zapier has significantly reduced manual effort and consistently saves me a few hours each week. That time savings translates into a solid return on investment (ROI), especially when I’m managing multiple workflows at once.

Another major strength is the wide range of integrations available. It’s flexible enough to connect different tools and keep workflows running smoothly across systems. Performance is generally reliable, and most automations run without issues.

One unexpected benefit I’ve noticed is better consistency in processes when multiple tools are involved, which helps reduce the chances of human error. Zapier is also adding AI-based features and suggestions, which could further improve automation efficiency.

Overall, it boosts productivity and saves time, although setting up more advanced automations can take some trial and error at first. Review collected by and hosted on G2.com.

What I dislike about Zapier is that while the interface is simple for basic use, it can become confusing when building more complex workflows. The UI/UX for advanced automations is not always intuitive, which increases the learning curve.

Performance can sometimes be an issue, especially when dealing with multiple Zaps or high task volumes, where delays or failed runs can affect workflows.

Pricing is another concern, as costs can increase quickly when scaling usage, which may impact ROI for smaller teams or businesses.

Although Zapier offers many integrations, some advanced use cases are limited or require workarounds, which adds extra steps to the process.

The onboarding is good for beginners, but for advanced setups, better documentation or guided support would help reduce setup time.

Also, while Zapier has started introducing AI features, they are still somewhat limited and could be expanded to provide smarter automation suggestions.

Overall, it is a powerful tool, but improving performance, pricing flexibility, and advanced usability would make it even better. Review collected by and hosted on G2.com.

I use Zapier for several automation workflows like integrating forms with my CRM and bringing data from Facebook Leads into my CRM. Even if my CRM doesn't have native apps, I often find workarounds. The interface is really friendly and intuitive for anyone starting with automations. The support and AI features are getting better. Although the initial setup felt scary, I got familiar with the options and tools really fast, and the ability to create complex workflows with just a few clicks is great.

Also, the speed of the workflow is incredible.

You can test each step in less than a second.

The email parser tool really was a game changer, because I can bring a lot of data from my emails and adapt them to bring data into the automation.

Filters and Lockuptables also made my experiences more tailored, so I can make automations that fit my specific needs.

Formatter and Storage tools made it possible to make a round robin scenario to deliver deals to different users. Review collected by and hosted on G2.com.

The AI bot isn’t always fast at finding errors, but it’s improving. Also, some really important apps are marked as “premium,” and at times the billing conditions aren’t the best. In the beginning, the setup felt a bit “scary,” but you get familiar with the options and tools pretty quickly.

I also think LinkedIn could use more triggers as an app, because I have a lot of usage scenarios that just don’t fit into Zapier.

Finally, I prefer the “drag and drop” approach for building automations. Review collected by and hosted on G2.com.