The tracking framework and overall structure are really well built. The UX is excellent, and everything is easy to understand and view at a glance. Overall, the integration experience is very good, but there are a few recurring issues that can be quite challenging.

One example is form tracking. Tracking forms inside iframes can be difficult, and the automatic form detection that scans a website after you paste the URL often fails to detect forms correctly.

Another issue I'm facing involves a client where both Shopify and Jobber are integrated. I'm seeing a lot of duplicate leads that shouldn't be marked as duplicates. For example, a user may first come through a Google Ads campaign and later schedule an appointment. Since that person's information already exists in the system, the appointment is flagged as a duplicate lead. The same can happen when someone who previously became a lead later makes a purchase through Shopify. This affects the accuracy of our data and, more importantly, could impact the optimization feedback being sent back to the ad platforms.

I also run into limitations with custom fields. At the moment, I can only create text fields for values such as sales revenue. Even if the field contains only numbers, it is still treated as text rather than a numeric value. This creates significant reporting challenges, especially in Looker Studio, where I need to aggregate and segment revenue from different sources, such as appointments and Shopify purchases. Because those values aren't recognized as numeric, reporting becomes much more complicated than it should be. Overall, the integration experience is very good, but there are a few recurring issues that can be quite challenging. Review collected by and hosted on G2.com.

1 - It’s difficult to reach live support. Most of the time, I just see an “offline chat” status.

2 - Once a ticket is opened, the support is usually great, but it really depends on the person. Some would rather send a tutorial than actually help with the issue.

3 - I feel like they purposely undermine the tool’s capabilities so you’ll subscribe to the lead intelligence plan, which is overwhelmingly expensive.

4 - You can’t choose specific tracking numbers based on the client’s region.

5 - There are absolutely no AI tools inside the platform. Review collected by and hosted on G2.com.

asimhanjra@gmail.com

It’s a complete tracking solution: tracking, attribution, APIs, and—most importantly—integrations with GA4, Google Ads, and Facebook, which make our system a solid tracking stack. When it comes to revenue tracking, the reports and data are exactly what we need for pricing decisions, revenue visibility, and ROI.

I really love WhatConverts support. It’s one of the few support teams that consistently gives me a solution or fix quickly, and they’re reliable enough that I even remember their names.

The management interface is also helpful, because I can create views and reports tailored to what different people want to see. On top of that, the WhatConverts backend is always up and performs up to the mark. Overall, it’s a complete tracking-stack partner for us. Review collected by and hosted on G2.com.

till today nothing comes in mind what i do not like about whatconverts. Review collected by and hosted on G2.com.

The multiple solutions track not only across multiple channels, like organic, GBP, or paid ads, but also with great attribution models that I would stack up against any others. That and it allows us to provide multiple solutions, including tracking calls, forms, chats, transactions, and more. Their support team is always available to help, even on calls when needed. They provide answers, solutions, recommendations, and options. They are overall a great partner to work with. Review collected by and hosted on G2.com.

We have liked everything offered thus far. If anything, at times the challenge falls more on the client's end, and getting them to enter lead values. Review collected by and hosted on G2.com.

WhatConverts offers an excellent user experience backed by a highly responsive and helpful customer support team. Review collected by and hosted on G2.com.

We’ve experienced recurring issues with form tracking across several of our Wix websites, as the integration does not always appear to be fully compatible or consistently reliable. Review collected by and hosted on G2.com.

I really love the simple lead tracking, simple purchasing of numbers, and simple dashboards provided by WhatConverts. It's especially helpful because many of our clients, like those in construction, aren't very tech-savvy, and they find WhatConverts easy to read. I also appreciate the feature that lets me listen to the phone calls, and the AI that transcribes calls into short summaries is something I really loved. The support in WhatConverts is amazing, making the initial setup very easy. The integration with Zapier to connect WhatConverts with clients' CRM systems is invaluable, as it allows automatic lead qualification without privacy invasion. This integration gives me a real look at how our marketing campaigns are doing, which is crucial for our marketing agency. Review collected by and hosted on G2.com.

I didn't like how they changed the dashboard to overview the leads - quotable non-quotable. Now I have to manually sort the dashboard. Before the update, I could just click on the overview and set the dates, but now I have to sort the leads by quotable, then sort by high to low, and then set the dates. Review collected by and hosted on G2.com.

I had a Demo call with Trey Flint and he was incredibly helpful, friendly and gave excellent advice on how our company can get the most out of WhatConverts. He was also more than happy to answer any questions i have had. This is the kind of customer service that is so refreshing to see and really warms you to the platform itself, which is a great way to capture the source of our leads and gives valuable marketing insight and direction on where to push our budget. Review collected by and hosted on G2.com.

Nothing bad to say about the platform or service and i am happy with my experience so far. Review collected by and hosted on G2.com.

It gives a whole picture of where the traffic is driving from which campaign, which adgroup and which keyword alongside URL, becomes easier for me to also generate monthly reports to present to my clients. It gives us a number of options to select the desired area code and generate a phone number that aligns with our client's businesses.

Setting up White Label on WhatConverts was a piece of cake!! Review collected by and hosted on G2.com.

Umm, sometimes it adds filters and disrupts the tracking of Paid Traffic and names it as Direct Traffic. Review collected by and hosted on G2.com.

The interface is very easy to use and their tech support team is by far the nicest and most knowledgeable staff I've met in their industry. Review collected by and hosted on G2.com.

I would say that the reporting features are still a bit lacking. More could be done in providing more customizations in building reports. Review collected by and hosted on G2.com.

Everything! I love how easy it is to set up, and the navigation is simple and intuitive. I’m also really impressed that you’re able to capture everything we need. Review collected by and hosted on G2.com.

Sometimes the documentation on how to set things up are very vague, which can make it harder to understand the configuration. For example the chat tracking code and what all needs to be exactly done in GTM in order for it to work. Review collected by and hosted on G2.com.

WhatConverts helps us improve our Google Ads because we can connect the two platforms. That way, instead of optimizing for just any kind of lead, we’re actually optimizing toward high-revenue, revenue-generating leads, which is our main goal.

Customer support has been great. Every time we have a question, there’s always someone available to help. Review collected by and hosted on G2.com.

There isn’t anything specific that I would flag right now. Review collected by and hosted on G2.com.