---
title: Tru Identity Reviews
meta_title: 'Tru Identity Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Tru Identity works for a business like yours.
date_modified: '2026-08-19'
parent_category:
  name: Supply Chain & Logistics
  url: https://www.g2.com/categories/supply-chain-logistics
---


# Tru Identity Reviews
**Vendor:** Tru Identity  
**Category:** [ Trade Compliance](https://www.g2.com/categories/trade-compliance)  
**AI Enabled:** This product embeds AI to enhance or extend its core functionality.
## About Tru Identity
Tru is the only AI trade compliance platform selected by CBP built to accelerate entry prep with HTS classification, compliance data checks and enrichments (e.g. 99-stacking, AD/CVD, PGAs, and more). Trade compliance is caught between three forces: messy supply chain data, filing requirements that change constantly, and increasing enforcement from CBP. That squeeze forces a choice. Be thorough and fall behind or move fast and you cut corners. Tru eliminates the tradeoff by helping customs brokers and importer trade compliance offices audit, enrich, and prepare data for entry filing, so organizations can run compliance at scale, and file every entry with a complete audit trail. Licensed brokers stay in control. Tru handles everything else. As the steward of Responsible AI,






- [View Tru Identity pricing details and edition comparison](https://www.g2.com/products/tru-identity/reviews?section=pricing&secure%5Bexpires_at%5D=2026-08-25+13%3A26%3A45+-0500&secure%5Bsession_id%5D=55dde330-b166-46df-85a0-cf97cd3cbce2&secure%5Btoken%5D=279c000171bd74024ad57c47ede09404817693750667e86140db61b054858328&format=llm_user)

## Tru Identity Features
**Risk Management - Trade Compliance**
- Operational Risk
- Assessments
- Supplier Evaluation

**Compliance - Trade Compliance**
- Standards & Regulations

**Supplier Information - Trade Compliance**
- Qualifications
- Profiles

**Management - Trade Compliance**
- Documents
- Approval

**Generative AI - Trade Compliance**
- AI Text Summarization
- AI Image-to-Text

## Top Tru Identity Alternatives
  - [Descartes Customs & Compliance Suite](https://www.g2.com/products/descartes-customs-compliance-suite/reviews) - 4.4/5.0 (102 reviews)
  - [Evotix](https://www.g2.com/products/evotix/reviews) - 3.9/5.0 (21 reviews)
  - [The Assent Supply Chain Sustainability Platform](https://www.g2.com/products/assent-inc-the-assent-supply-chain-sustainability-platform/reviews) - 4.5/5.0 (21 reviews)