ThoughtMetric provided solid data attribution, specifically through its multi-touch, non-deduplicated model. This approach is arguably the most accurate way to count conversions and is highly valuable for a true business analysis.

The platform effectively mapped customer journeys across multiple touchpoints; including paid, organic, social, and direct traffic -giving us a clear view of how our channels interact.

Additionally, the dashboard was flexible enough to surface most of the data we required, all at a very competitive price point compared to other tools on the market.

The Shopify integration was seamless, provided the necessary permissions were in place, and the support from their team was consistently high. While the platform lacked built-in AI features, this wasn’t a drawback for us; as performance marketers, we’re experienced enough with business data to extract our own insights without needing an AI layer. Review collected by and hosted on G2.com.

We didn’t have any major issues with ThoughtMetric, but we ultimately decided to move in a different direction because the tool couldn't segregate our specific conversion types (e.g., samples vs. slipcovers).

If there was one thing we found frustrating, it was that subscriptions don't run their course once you cancel; access is revoked immediately, even if you’ve already paid for the remainder of the month. Review collected by and hosted on G2.com.

It provides the same if not better attribution tracking as Hyros which we paid SIGNIFICANTLY more for. In addition we had several issues integrating Hyros and getting customer service with them would leave us up in the air for days and given unclear answers. I love that ThoughtMetric has an amazing live chat option with knowledgable staff. It is very easy to use and to set up, after struggling with google analytics for months this gave me the insights I needed immediately. I was also able to quickly get a custom rule implemented same day with the chat option. Review collected by and hosted on G2.com.

I would like if there were an option to add multiple sites but I understand the pricing model and why that doesn't work. Review collected by and hosted on G2.com.

Managing Campaigns in an organized platform. Review collected by and hosted on G2.com.

Too many configurations issues which could be something we are having issues with internally. Review collected by and hosted on G2.com.

ThoughtMetric has provided valuable insight into our marketing activity, something which we were relatively blind to previously. It has allowed us to make informed decisions to refine our campaigns and get a better return for our spend. The team have been extremely helpful throughout, particularly in setting up the tracking pixel for us on our customer web platform. The dashboard is very easy to navigate. Review collected by and hosted on G2.com.

It can take a few weeks to start seeing the value in the investment of ThoughtMetric, but this is to be expected. I would also love to be able to create custom reports to filter our traffic further to really understand our customers' behaviour more. Review collected by and hosted on G2.com.

I’m finally seeing solid data, and the UI is excellent. Review collected by and hosted on G2.com.

Not much to be honest. Maybe takes a day to integrate. It's straight foward, but just takes a bit of time and patience Review collected by and hosted on G2.com.

Very simple to use, and their CX team has been very attentive and helpful. Review collected by and hosted on G2.com.

I do wish the analytics could go down further to the keyword or ad level. However, I haven't found any platform that could do so. Review collected by and hosted on G2.com.

Cross channel views are very good.

Support on technical integration has been excellent. Review collected by and hosted on G2.com.

Hard to keep revenue numbers up to date when amends to orders are made - in our case this is frequent.

Support has been excellent and solutions are workable however system is not set-up by default to be able to track orders made through our complicated business model. Review collected by and hosted on G2.com.

Super easy to set up and use. Also makes it easy to track customer journey. The team is also quite supportive and for the price of the software, makes it the no-brainer solution for smaller businesses that still need to watch their budget. Review collected by and hosted on G2.com.

I think there could be better reporting for e-commerce such as doing more advanced breakdowns such as location breakdowns for multi-country campaigns, but that's about it. Review collected by and hosted on G2.com.

the detail of data it provides us for decision making Review collected by and hosted on G2.com.

some of the reporting for new customers doesn't allow us to drill in to see those exact order numbers Review collected by and hosted on G2.com.

I like to intuitive nature of the Tool itself, and the ease of use. The customer service and onboarding experience was above and beyond. If you are looking for a great attribution tool that is effective and intuitive, look no further. Cost is VERY reasonable as well! Review collected by and hosted on G2.com.

Nothing to dislike. Definitely worth going with TM! Review collected by and hosted on G2.com.