3 things I'd highlight:

- Customisation and control - not all business cases are the same, but Symbe makes it easy for sellers to find the business case that works for their prospect and the narrative they are comfortable owning with their prospect

- Collaborative features ensures we're engaging with our prospects to build their business case for change

- Excellent support from the team - its been a big change for us as an organisation and the Symbe team have been heavily involved in helping to make it a successful Review collected by and hosted on G2.com.

Very few - I think for less experienced users getting confident in using the tool is a question of practice - its easy once you've tried it Review collected by and hosted on G2.com.

Super intuitive interface makes it easy for both our sales reps and our prospects to use

Collaborative features ensures I'm engaging with my prospects to build their business case for change

The speed at which a heavily tailored business case can be built on and collaborated with a client on

The level of involvement and support the team at Symbe offer in refining business cases to be most relevant

How it incorporates key information about my customer or prospect without me needing to spend a huge amount of time uploading - AI does the right level of heavy lifting Review collected by and hosted on G2.com.

Genuinely nothing I can think of - the tool is super intuitive and after a few months of using it I haven't had a bad word to say Review collected by and hosted on G2.com.

Symbe has been a genuinely game-changing addition to our sales toolkit.

What stands out most is how much it raises the standard of deal conversations. Instead of leaning on generic value messaging, Symbe enables you to tailor the business case to the customer’s own metrics and priorities, so the output feels truly bespoke rather than templated.

It's collaborative approach also means buyers, stakeholders, and internal teams can work together in one shared platform.

Since piloting Symbe, our team has seen a 67% close rate on deals where it was used and it’s been directly credited with influencing some of our largest and most complex wins.

For any deal that needs board-level approval, Symbe is now my go-to. It turns the ROI conversation from abstract to concrete, and gives both AEs and SEs a structured way to demonstrate Salesforce value at scale. Review collected by and hosted on G2.com.

There's nothing I've come across yet that I dislike Review collected by and hosted on G2.com.

1.It's like "programmable Google Slides" — you can change variables (like conversion rates or ROI assumptions) live during a customer conversation and everything recalculates in real time.

2. It handles the heavy lifting of business case creation , and lets prospects adjust variables, leave comments, and collaborate — while you track how they engage with it.

3. It's data-safe. Review collected by and hosted on G2.com.

Nothing I can think of as of, adding a few more graphs would help Review collected by and hosted on G2.com.

I really like how Symbe is easy to use and how it delivers high-impact and interactive results. This really helps make my presentations flow better. Symbe has enabled me to translate the value of our products to our customers more clearly than ever before. During presentations, I can change information and populate different metrics, which helps turn the conversation into a more value-added discussion. It's been very helpful in showcasing the value of potential deals with customers and helping them unlock potential funding for future deals. The initial setup was very easy, and it's user-friendly too. Review collected by and hosted on G2.com.

I haven't had any issues myself, but it would be brilliant if there were a few more templates already part of the package. Review collected by and hosted on G2.com.

Intuitive interface makes it easy for both my prospects and I to use. Collaborative features ensures I'm engaging with my prospects to build their business case for change. AI features are great Review collected by and hosted on G2.com.

It would be great if you could add more supporting documents at a later stage to update the slides Review collected by and hosted on G2.com.

Symbe makes it genuinely quick and easy to build clear, credible business cases that stand up to scrutiny. It’s flexible enough to adapt to each prospect, while still keeping the structure tight and focused on value. I also really like how collaborative it is to use with a customer champion- it helps shape a narrative they can confidently take internally, and keep the conversation value/outcome based over. It's also very simple to export business cases and works alongside our other systems easily. On top of that, the support from Sam has been outstanding. He’s incredibly responsive, thoughtful, and genuinely invested in helping us get the best outcome from each case. Review collected by and hosted on G2.com.

Nothing. If anything, the only challenge is deciding which angles to prioritise which isn't down to the tool Review collected by and hosted on G2.com.

My mantra is "if your champion is not the economic buyer, then you need a business case." Symbe provides exactly that. It transforms the value conversation from something abstract into a concrete, visual reality that my prospects and customers can actually lean into.

The interface is very intuitive, making it easy for me to build out complex scenarios without the friction of a typical spreadsheet. I use it to present clear, undeniable business cases to both prospects and customers on the specific value HubSpot will bring to their business. It is clear, concise and the narrative it generates is incredibly easy to support. The collaborative features ensure I’m building the case with my prospects rather than just talking "at" them, which turns a standard sales pitch into a shared strategic project.

Beyond the tech, the level of support is unmatched. With the Symbe team, no question is too small or too stupid. They are ready to jump on a call or craft a custom slide the moment I need it. It honestly feels less like using a software vendor and more like having a team of value engineers in my back pocket.

Thank you Symbe Review collected by and hosted on G2.com.

Nothing so far. The platform is being continually developed to match the needs of the marketplace, and it’s been great to see that each new feature adds more value and increases the ease of use. Review collected by and hosted on G2.com.

Symbe has quickly become one of my favorite tools to use as a HubSpot rep. It’s played a direct role in helping me close deals by making it incredibly easy to build strong, compelling business cases with prospects.

One of the biggest strengths of Symbe is its very intuitive interface. Both our sales reps and our prospects can navigate it effortlessly, which means less time spent explaining the tool and more time uncovering value.

That ease of use has made a noticeable difference in the speed and quality of our sales conversations.

I also love Symbe’s collaborative features, which make it simple to work side-by-side with prospects as we build their business case for change. It creates a sense of partnership early in the sales process and ensures that the business case truly reflects the customer’s goals, challenges, and expected outcomes.

This has been a key differentiator in moving deals forward with confidence.

Overall, Symbe has been an incredibly helpful platform for elevating deal quality, improving alignment with prospects, and ultimately helping me close business more effectively. I highly recommend it.

Also - the customer support and my POC is super helpful! Review collected by and hosted on G2.com.

Nothing I can think of at all. It really is great. Review collected by and hosted on G2.com.

I really appreciate Symbe for its incredible ease of use. I particularly like how I can build my own templates and insert variable numbers, which is great for creating ROI models. It's fully flexible and completely customizable, allowing me to tailor it to different business requirements and outcomes. The drag-and-drop feature makes it very easy to use. Additionally, Symbe's integration with my sales process, especially alongside HubSpot and Trumpet, ties everything together nicely. The initial setup was incredibly easy, and the team at Symbe was fantastic in training, onboarding, and driving adoption. Review collected by and hosted on G2.com.

nothing I can think of Review collected by and hosted on G2.com.