Surfside Reviews & Product Details

Surfside is a commerce media operating system for retailers, brands, and agencies. It brings first-party purchase data, onsite and offsite media, and sales-linked measurement into one platform. With more than 10,000 retail partners and hundreds of brands on the network, Surfside helps retailers grow sales with hyperlocal advertising and earn new revenue from their own retail media network. Brands get a direct way to reach in-market shoppers at the point of purchase. Surfside is built for the Retail Majority: the independent, regional, and specialty retailers that drive most consumer transactions but have been left out of enterprise-only retail media. Most ad stacks are stitched together from a DSP, an identity vendor, a measurement partner, and spreadsheets. Surfside replaces that stack with one system of record, so audiences, campaigns, and results all reconcile against the same data. For retailers: Advertise your own stores. Run hyperlocal campaigns that reach shoppers near your locations, win customers from competing stores, and bring back lapsed buyers. Build audiences from your POS, ecommerce, and loyalty data, then reach them across display, video, CTV, and mobile apps. Measure results in store visits, online orders, and sales, not just clicks. Monetize your traffic. Turn your ecommerce site, app, and in-store screens into a retail media network. Native sponsored product listings look and work like organic listings, so the shopper experience stays intact. Surfside integrates with leading POS and ecommerce platforms, most retailers go live in under 10 business days, and Surfside brings the brand demand. Real-time dashboards show revenue by location and by brand. For brands and agencies: Plan, buy, and measure retail media across thousands of retailers from one platform. Build audiences from real purchase data, location signals, and shopping behavior like cart activity, product views, and lapsed purchases. Extend those audiences offsite across display, video, CTV, rich media, and native placements. Core capabilities: First-party data onboarding, identity resolution, and privacy- and consent-aware audience building Hyperlocal targeting, including proximity, geo-conquesting, and store-visit audiences Onsite ad delivery, including sponsored product listings, display, and in-store screens, plus APIs and SDKs for headless placements Offsite programmatic activation with synchronized audiences and frequency across channels AI-driven ranking and recommendations that decide which products and placements to show based on predicted conversion Transaction-linked measurement with SKU- and store-level reporting on ROAS, sales lift, incrementality, foot traffic, and new customers Inventory, pricing, and payout management for retail media programs Built for every retail category: Surfside works across grocery, convenience, CPG, beverage alcohol, cannabis, and specialty retail. Built-in controls like age-gating and state-level placement rules support categories with stricter advertising requirements. Surfside is API-first, with documentation, event tracking, and configurable workflows that make integration fast and platform behavior easy to observe.