SplitMetrics provides clear visibility across campaigns and competitors. You can easily see which keywords perform best, where you might be losing share, and make data-driven decisions faster. It’s a big help when you want to test and scale efficiently.

Another huge plus is the easy integration with BI systems and automation features. A lot of the manual work we used to do is now automated, which saves time and makes campaign management much smoother. Review collected by and hosted on G2.com.

Nothing significant — SplitMetrics covers most of our needs. Still, some features, like Keyword Discovery, aren’t as useful. It sometimes shows too many irrelevant or low-volume keywords and misses a few important ones Review collected by and hosted on G2.com.

Splitmetrics offers a very user-friendly interface and provides more data for managing Apple Ads campaigns. The automated bidding feature has saved me a significant amount of time, and the platform delivers competitor insights that I haven't found elsewhere. Since switching from manual campaign management, we've seen a noticeable increase in revenue. Additionally, their representatives and customer service have been excellent. Review collected by and hosted on G2.com.

The user interface does have a few minor bugs scattered throughout, but they usually aren't a significant problem. Review collected by and hosted on G2.com.

SplitMetrics Acquire is a true all-in-one platform for managing and optimizing Apple Search Ads campaigns. It completely replaced the need for me to use the Apple Ads cabinet, which makes my workflow much faster and more efficient.

I use it daily, and I especially appreciate the clean and intuitive UI – everything works quickly and without glitches. The wide range of features is also a huge plus. The Optimization Hub with advanced auto-rules is particularly powerful, allowing me to automate campaign management and save a lot of time.

Finally, I’d highlight the customer support team – they are always responsive, helpful, and quick to resolve any issues. Review collected by and hosted on G2.com.

Overall, SplitMetrics Acquire covers nearly all my needs for Apple Search Ads optimization and even provides additional functionality beyond the basics. However, not every feature is equally valuable in practice. For example, the Keyword Discovery tool has limited usefulness for me. It often surfaces a large number of irrelevant or very low-volume keywords that are not suitable for my apps, while at the same time missing some of the more strategic, high- or mid-volume keywords that I consider essential.

As a result, I rely on other tools for keyword research. While this doesn’t diminish the overall value of SplitMetrics Acquire, it’s one area where there is still room for improvement. Review collected by and hosted on G2.com.

I love SplitMetrics Acquire for its ease of use and straightforward setup. The connection with MMPs allows me to easily access full funnel data, which is incredibly valuable. The SOV and bid strategy features have been crucial in helping scale our budget and gain insights into larger competitors in the market. I find the control over keywords and in-app data very useful, making it a key tool for protecting our brand. Review collected by and hosted on G2.com.

I would like to see improvements in the bid strategies to ensure they do not exceed the upper limit of a set bid, as this can potentially affect budget control and strategy execution. Review collected by and hosted on G2.com.

Working with Acquire has been a great experience so far. The team is collaborative, speedy, and always approachable, providing excellent support even with ad hoc requests. The platform itself is intuitive, continuously improving with valuable new features that help us scale campaigns effectively. Review collected by and hosted on G2.com.

Nothing major - overall, the experience has been very positive. Occasionally it can take a bit of time to explore and adopt all the new features as the platform evolves, but the support team is always there to help. Review collected by and hosted on G2.com.

What I appreciate most about SplitMetrics is its user-friendly interface, which significantly streamlines workflows. One of its key strengths is the ability to perform bulk actions, helping to reduce manual effort and save valuable time. Additionally, the platform offers a variety of insightful data views that support deeper analysis. Lastly, the support from its representative has been consistently helpful—regardless of the issue, they are always responsive and proactive in sharing guidance, especially around new features usage. Review collected by and hosted on G2.com.

Tne area of concern is that the automation could be functioning more effectively. There is room for improvement in how certain processes are handled. Review collected by and hosted on G2.com.

SplitMetrics Acquire has been a game-changer for our Apple Ads performance—easy to use and highly effective. Our account manager, Zhanna, is exceptionally proactive and helpful, always providing valuable insights and quick support. Highly recommend both the platform and team! Review collected by and hosted on G2.com.

Some limited customization in reporting, such as country breakdowns Review collected by and hosted on G2.com.

What stood out was how quickly we got value from the platform. Setup took minutes, and the smart automation tools helped us scale campaigns without wasting spend. Super efficient. Review collected by and hosted on G2.com.

SplitMetrics Acquire is a no-brainer for optimizing Apple Search Ads. Review collected by and hosted on G2.com.

I work with SplitMetrics Acquire in the course of my job at iTranslate and for a few app clients as freelancer. The tool offers a ton of features that makes the lives of app marketers easier.

I work with the tool on a daily basis and especialy love the automations it offers. Through the help of SplitMetrics, we were able to cut cost per installs and trials by 30 to 50%. Additionally, I value the highly competent team that supported us with great ideas and input to make the most out of our campiagns.

It easily integrates with all the well-known MMPs and even allows for BI-integrations. Review collected by and hosted on G2.com.

There's nothing I dislike about SplitMetrics. Review collected by and hosted on G2.com.

SplitMetrics Acquire simplifies the process of managing Apple Search Ads. Their AI-driven platform is great, especially when it comes to automated rules which takes a lot of manual work out of the equasion.

Another highlight of SplitMetrics Acquire is the support from their team. They're always there, ready to assist, whether it's with getting started, setting things up, or just offering some friendly advice. It's clear they're genuinely committed to our success, and having that kind of support is great. Review collected by and hosted on G2.com.

While the platform is pretty user-friendly, it can be a bit much at first, especially if you're new to these types of tools. There are loads of features, which is great, but it does take some time to really get the hang of everything and start using it to its fullest. It's like having this super powerful engine, but you've got to learn the ropes to really make it work for you. Review collected by and hosted on G2.com.