Useful dashboard, good for seeing which channel has bought traffic to the website, which is important for paid sources. Fairly priced. Review collected by and hosted on G2.com.

Can take a while to load speed of dashboard can be an issue. Review collected by and hosted on G2.com.

Online portal where you can view calls and the marketing attribution, integration with our Zoho CRM and responsiveness of the team when we have certain requests. Review collected by and hosted on G2.com.

The only problematic issue is the 4 hour delay between phone calls and the API integration with our CRM though we have a work around in place. Review collected by and hosted on G2.com.

Ruler have been great for all our requirements, Alex has always been very helpful. Review collected by and hosted on G2.com.

There is nothing that is disliked about Ruler it has been positive overall. Review collected by and hosted on G2.com.

Ruler Analytics helps us discover what is relevant and what isn't. Especially when you are paying for ads and aren't sure which are bringing in traffic and which aren't. Review collected by and hosted on G2.com.

Not much to dislike about probably the only app that works in the way you need it to. Review collected by and hosted on G2.com.

- Great customer support

- Easy implementation

- Powerful online and offline tracking capabilities

- Integrations across different tech stacks (Pipedrive, ActiveCampaign, Google Analytics, etc)

- Incredible insights into a web visitor's journey (including being able to capture UTMs and passing over that information elsewhere!) Review collected by and hosted on G2.com.

- Slightly dated UI

- Reporting features are okay, but we often find ourselves tunneling the data to our CRM and Google Data Studio for a more comprehensive report. Review collected by and hosted on G2.com.

It's obviously hard to collect and combine all attribution data from different channels, but Ruler makes it so easy for you as unique approach that they have. Review collected by and hosted on G2.com.

Dashboard can be improved but I know they are working on it. Review collected by and hosted on G2.com.

The call reporting is our most used feature of Ruler Analytics. As an agency, we recommend Ruler to our clients as most clients have an issue with attributing calls back to marketing channels. Ruler allows us to seamlessly attribute calls and report on the performance of marketing channels with easy integration to Google Analytics. Review collected by and hosted on G2.com.

One of the downsides of Ruler is that some clients are attached to their phone number and don't want users seeing different numbers. Implementation can sometimes be a bit tricky, in particular when clients don't have a competent web developer and we try and add it on with Google Tag Manager. The majority of our use of Ruler is through integration with Google Analytics and Data Studio but if we use the interface sometimes it can be a bit buggy. Review collected by and hosted on G2.com.

Revenue and lead tracking. Ruler Analytics' integration with CRMs allows us to track revenue and leads from our PPC campaigns. It allows us to demonstrate ROI so we can grow accounts, scale results and retain clients better. Review collected by and hosted on G2.com.

There isn't the functionality to compare data from different time periods within the dashboard - something to GA would be beneficial. Review collected by and hosted on G2.com.

First of all, the support that we got during the onboarding was super proactive. Secondly, our existing attribution implementation worked only for ~50% of the leads. Ruler Analytics helped us improve our attribution to 90%+ leads. Review collected by and hosted on G2.com.

Dashboard UI is slow to load, but that could be because of the higher count of leads. Review collected by and hosted on G2.com.

Easy to navigate platform, granular & closed-loop attribution across multiple channels and domains, dynamic number insertion, business intelligence integrations, and great customer service. Review collected by and hosted on G2.com.

It would be nice to have a reporting window that extends past 90 days. Review collected by and hosted on G2.com.