RealityMatters Reviews & Provider Details

RealityMatters is an immersive technology studio based in Belgium, founded in 2007. We design and develop interactive digital experiences for B2B manufacturers who need to explain, visualize, and sell complex or configurable products to their customers. Our core services: AR Applications: We develop augmented reality tools that let sales teams and buyers visualize products in real-world environments. These applications run on standard smartphones and tablets. Use cases include field sales visits, trade show demonstrations, and embedded product visualization on websites. 3D Product Configurators: We build real-time configuration interfaces where users select product specifications and see the result rendered in 3D instantly. Configurators reduce the need for physical samples and help buyers reach informed decisions faster during the sales process. Virtual Showrooms: We design and build digital environments that allow manufacturers to present their full product range to customers anywhere in the world, without requiring a physical visit or dedicated showroom space. Interactive Sales Tools: We develop presentation tools that give sales teams a more effective way to demonstrate products during client meetings. These replace static slide decks with interactive, responsive experiences that adapt to the conversation in real time. XR Strategy: We help companies assess where immersive technology creates value in their sales or marketing process, define project scope and business case, and plan rollout across teams and channels. Our clients are typically manufacturers with large or highly configurable product ranges. Industries served include material handling, logistics, automotive, industrial machinery, consumer electronics, and professional services. Reference clients include Toyota Material Handling, Lexus, and ASUS. We operate as a full-service studio covering strategy, briefing, 3D asset development, interaction design, software development, and deployment. We work directly with marketing, sales, and product teams inside client organizations. Based in Belgium. Working globally since 2007.