Qualtrics Market Research Reviews (3,018)

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Reviews

Qualtrics Market Research Reviews (3,018)

View 17 Video Reviews
4.4
3,018 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the ease of use and flexibility of Qualtrics Strategy & Research, highlighting its intuitive interface that simplifies survey creation and data analysis. Many appreciate the platform's ability to deliver actionable insights quickly, making it a valuable tool for both simple and complex research needs. However, some users note that the pricing can be high, which may limit access for smaller teams.

Pros & Cons

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Shivendra S.
SS
Shivendra S.
Software Engineer
Telecommunications
Mid-Market (51-1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"it's easy to learn if you are in the business of creating surveys or if it's part of your studies"
4.5/5
What do you like best about Qualtrics Market Research?

I love the flexibility of options in terms of how you can deploy questions and the type of questions you can ask using this software. What you can do with the data afterward is just as excellent t Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

Our one complaint is that the price has crept up over the years to the point that it's significantly higher than we were paying 4-5 years ago Review collected by and hosted on G2.com.

Ishan S.
IS
Ishan S.
Manager and Dietician at Chaitanya Homoeo Clinic, Medical Store Owner, Content Creator
Hospital & Health Care
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Very useful for Wellness Surveys, Feedback Collection and Research Work"
5/5
What do you like best about Qualtrics Market Research?

I work as a Dietician and Nutritionist and also create health education content, awareness presentations, webinar sessions and wellness related online content. qualtrics Strategy & Research helps me handle audience surveys, health feedback and educational research work in a much more organized way.

i use it for nutrition and lifestyle questionnaires, webinar feedback forms, wellness awareness surveys and understanding what type of health topics people are more interested in. features like different question types, survey flow, logic settings, mobile preview, response tracking, analytics, reporting dashboards and data export are very useful during health awareness and educational projects. It helps make surveys feel more professional and interactive instead of simple normal forms.

the platform also helps while planning online health sessions because I can check audience responses, participation patterns and common wellness related concerns more clearly from survey reports. Survey templates and workflow settings also saves time when creating forms for different awareness programs and webinar topics. Performance has been good during regular use and response collection works smoothly most of the time. sharing surveys, managing responses and checking reports from one place makes the workflow more easy during busy educational content work. Overall, Qualtrics Strategy & Research has been really useful for health awareness surveys, audience feedback, webinar response collection and educational content planning work. It helps keep research and survey related work more structured, interactive and easier to manage. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

platform has many advanced options and settings, so in the beginning it can feel little heavy while managing survey flow, logic and reporting sections together. Basic surveys are easy to create, but when working on detailed feedback forms or multiple wellness questionnaires, sometimes I need extra time to properly organize everything. Another small thing is that the reporting and analytics side is powerful, but sometimes there is so much data visible together that it takes time to focus only on the specific audience insights I actually need for health awareness and webinar related work. Review collected by and hosted on G2.com.

Emily H.
EH
Emily H.
Chief Creative Officer
Small-Business (50 or fewer emp.)
"Intuitive Surveys, Results can be difficult to view"
4/5
What do you like best about Qualtrics Market Research?

I like that it's very easy to put together a quick survey with Qualtrics Strategy & Research and have various types of questions. The UI is intuitive and pretty for the person taking the survey. I found it easy to add questions in the format I wanted, rearrange/order them the way I wanted, and add if/then questions. It's easy and quick to build the survey. I prefer Qualtrics more than other tools because it's designed specifically as a survey tool. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

I was having trouble with reading results as a whole. There was one question I had on a 1-5 scale and it was giving me the mean, median, and mode of the results rather than just the number of responses and the number on the scale they selected. I eventually found results in the ways I wanted, but it took me a little while to find the summaries, the results altogether, and the results by individual. Just maybe an easy way to see summary results and individual results on the main survey page. Review collected by and hosted on G2.com.

Akansha C.
AC
Akansha C.
Infra Managed Service Analyst
Information Technology and Services
Enterprise (> 1000 emp.)
"Essential Tool for Enterprise Experience Management"
4.5/5
What do you like best about Qualtrics Market Research?

I use Qualtrics Strategy & Research as a critical telemetry tool for our identity infrastructure. I love its ability to quantify the human element of our infrastructure by integrating X-Data and O-Data to map user sentiment directly to Azure performance metrics. I find Text iQ's automated sentiment analysis incredibly useful, allowing me to move from anecdotal feedback to data-driven decisions quickly. The X-O integration lets me identify specific 'friction points' in our identity lifecycle, helping build evidence-based architectures. I appreciate how it transforms unstructured feedback into a structured, data-driven approach. The integration with our Microsoft ecosystem, including Azure DevOps and Power BI, is seamless, and I value the automated feedback loop it creates for our engineering team. Additionally, I find the initial setup for basic feedback fast and the investment in configuring SSO and API with Azure AD worthwhile for its automation capabilities. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

While the platform is incredibly deep, the onboarding process for advanced research modules has a steep learning curve. Additionally, for a technical team, the initial integration of O-Data can be more manual than the marketing suggests. I’d love to see more 'low-code' connectors for cloud environments like Azure, which would allow us to close the 'Experience Gap' even faster without as much custom configuration. Review collected by and hosted on G2.com.

Priyanka R.
PR
Priyanka R.
Process Manager
Mid-Market (51-1000 emp.)
"Deep Research Expertise That Drives Real Business Impact"
5/5
What do you like best about Qualtrics Market Research?

What I like most about Qualtrics Strategy & Research is the way it blends deep research expertise with real-world business impact. The team doesn’t just collect data; they help organizations translate insights into clear, strategic decisions. I also value the emphasis on innovation, advanced analytics, and understanding customer and employee experiences at scale. On top of that, the range of projects and the collaborative environment make it an engaging place to learn, grow, and tackle meaningful business challenges. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

One challenge with Qualtrics Strategy & Research is that the work can be very fast-paced and demanding, especially when managing multiple client projects and tight deadlines. Because the environment is highly data- and client-driven, priorities can shift quickly, which may sometimes make work-life balance difficult during busy periods. Additionally, aligning complex research findings with client expectations can occasionally be challenging, but it also creates opportunities for growth and problem-solving. Review collected by and hosted on G2.com.

Thomas W.
TW
Thomas W.
Sr. CX Manager
Enterprise (> 1000 emp.)
"Comprehensive Research with Room for Improvement"
3.5/5
What do you like best about Qualtrics Market Research?

I like that we have a very solid support team that has been helping us over the year. I have felt a lot of gratitude for the results they have provided. I appreciate the breadth of the research and the depth of the information. Also, how easy it is to use and the quality of the deliverables has been satisfactory. I am grateful to be partnered with Qualtrics for brand research. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

I did find there were some gaps that we discussed with the team that we wanted to try to fill. After the research was done, they didn't go deep enough in certain areas of our growth businesses that we wanted to know about. This resulted in a change of direction for us eventually. Review collected by and hosted on G2.com.

Abigail V.
AV
Abigail V.
Lpc-a
Small-Business (50 or fewer emp.)
"Outstanding Tool for Efficient Research and Data Collection"
5/5
What do you like best about Qualtrics Market Research?

Using Qualtrics Strategy & Research, I find it a sophisticated tool that's particularly great for university-level research. It allows me to easily gather, organize, and analyze research data which is crucial for presenting at conferences. The accessibility and ease of creating surveys, forming research questions, and sending out links make it extremely efficient. The ability to choose the right subjects and analyze data effectively has been invaluable. It stood out as more professional and organized compared to other tools like SurveyMonkey and Microsoft Forms, which I appreciate. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

I would say maybe a more organized app would be good. That way, you know, we are able to do it from, you know, the comfort of our phone or an iPad. I think, you know, updating an app would be good. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
GN
Verified User in Non-Profit Organization Management
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Effortless Surveys with Intuitive Features"
5/5
What do you like best about Qualtrics Market Research?

I like that Qualtrics Strategy & Research is very simple to use; it's not complicated, which means anyone can use it. I also appreciate how easy it is to look at the results from respondents and create different graphs and tables. There is a lot of flexibility in the features when it comes to viewing results and data, as well as cool options for different types of questions and logic flows. Setting it up is pretty simple, and creating different surveys is straightforward. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

I don't think there's anything that doesn't work as well. But it is kind of like a bit of a more pickier system. You do have to give it a moment to kinda work out. Review collected by and hosted on G2.com.

Michelle  G.
MG
Michelle G.
Technology Director
Mid-Market (51-1000 emp.)
"Robust, Feature-Rich, and Surprisingly Straightforward"
4.5/5
What do you like best about Qualtrics Market Research?

Qualtrics is very robust with its features, while also being as straightforward as possible (there are a lot of options, so it can be challenging to format this easily). Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

It can be hard to find all the settings you may want, but there are plenty of free resources online to help you figure it out. Review collected by and hosted on G2.com.

Vivek S.
VS
Vivek S.
Associate Engineer
Computer Software
Small-Business (50 or fewer emp.)
"Powerful Platform for Research and Insights"
4.5/5
What do you like best about Qualtrics Market Research?

What I like most about Qualtrics Strategy & Research is its advanced analytics and flexibility. It makes it easy to collect high-quality feedback and turn complex data into clear, actionable insights for decision-making. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

One downside of Qualtrics Strategy & Research is the steeper learning curve, especially for new users. Some advanced features can feel complex and may require training to use effectively. Pricing can also be on the higher side, which may be a limitation for smaller teams. Review collected by and hosted on G2.com.