--- title: Qualtrics Market Research Reviews meta\_title: 'Qualtrics Market Research Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 3018 reviews by the users' company size, role or industry to find out how Qualtrics Market Research works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 3018 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Qualtrics Market Research Reviews & Product Details Visit Website Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study. • Insights that arrive after the decision has already been made. • Business teams route around research — using unvalidated generic AI tools. Qualtrics Market Research replaces that infrastructure. We're the only platform where research expertise, validated methodology, and AI are natively embedded, not bolted on — built on 20+ years of experience insights and trained on millions of proprietary and unique market research survey responses that generic AI tools can’t replicate. Research platform, human and synthetic panels, advanced methodology, and AI-powered synthesis — integrated natively, not stitched together. And uniquely: research sits in the same system as CX and EX data, closing the loop between insight and measurable business outcomes in a way no agency or point solution can. The result: research shifts from scarcity to abundance. • Decision-grade insights in 24–48 hours instead of 6–8 weeks. • Research costs cut 50–85%. • Insights compound into institutional knowledge instead of disappearing into slide decks. • Research becomes the thing every business decision runs through. Customers see the difference quickly. • Gabb cut time-to-insight from 7 days to 4 hours and runs research at 50% lower cost. • Navy Federal Credit Union delivers strategic research in under 4 hours versus 5 days. • Workday generated 1,700 product improvement ideas in 3 months. • Booking.com cut fielding costs 50% with synthetic panels. • Victoria's Secret runs 200%+ more research projects on the same team. • Across deployments, Nucleus Research finds an average 100% ROI with 1.5-year payback. Qualtrics is also named a Strong Performer in The Forrester Wave™ for Experience Research Platforms (https://www.qualtrics.com/ebooks-guides/experience-research-wave-report/). \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Why teams choose Qualtrics Market Research 1) Research platform + research expertise + research-grade AI — purpose-built to work together Most platforms give you survey software. Qualtrics gives you a research system. 20+ years of market research expertise embedded in the platform itself. AI trained on real market research data, not internet scraping. Panel access, study design, advanced analytics, and synthesis — integrated natively, not stitched together through APIs. And when you need to connect to your BI tools (Tableau, Power BI, Looker) or bring in specialized panels, Qualtrics is built to integrate, not replace. Agencies have the expertise but not the platform. DIY tools have the platform but not the expertise. Generic AI moves fast but has no research foundation. Qualtrics is the only option where all three exist natively — and plays well with the rest of your stack. 2) The only ecosystem that connects research to CX, EX, and operational data Research sits in the same system as the experience data your organization already collects — CX satisfaction scores, EX engagement metrics, operational performance data. Research questions can be triggered by what's happening in your programs. Findings can be validated against real business outcomes. You can prove research ROI by connecting insights to measurable results. No agency, no specialized MR platform, and no AI tool offers this natively — and it cannot be replicated by stitching tools together. This closes the loop between insight and outcome in a way no one else can. 3) Governance that scales research without diluting it The risk of research democratization is confident conclusions built on flawed inputs — more teams running studies, fewer with methodology expertise to run them well. Qualtrics is the only platform with built-in guardrails that prevent flawed studies from being fielded, a published validation framework for synthetic data that survives stakeholder scrutiny, and centralized visibility that lets research leaders see and govern everything running across the organization. Fast and governed. Scaled and rigorous. That combination doesn't exist anywhere else. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ What you can do with Qualtrics Market Research Move from project to platform. Research becomes always-on infrastructure, not a request queue. Continuous tracking, always-available findings, and AI that surfaces what teams already know before they ask. Every study compounds in Research Hub — the 10th study on a topic makes the 1st study more valuable, not obsolete. Research Agent lets any team member get validated answers without a trained researcher in the room — so research scales beyond the research team without creating governance risk. Get decision-grade insights without the agency wait. Deliver insights in 24–48 hours instead of 6–8 weeks — so findings arrive before the decision, not after it. Synthetic panels compress directional research from weeks to hours at 50% lower cost. Apply advanced methodology (Conjoint with HB analysis, MaxDiff with TURF, Van Westendorp, Gabor-Granger) without an agency — built into the platform so the economics of high-quality research change permanently. AI handles transcript coding, theme detection, and summary generation, so researchers spend their time on interpretation, not mechanics. Govern research as it scales. Built-in methodology guardrails prevent flawed studies from being fielded — Research Agent (early access) enforces best practices at the point of study creation, not after results come back. Federated permissions and branded templates let every team operate within shared quality standards. Audit trails, AI transparency, and a published synthetic validation framework (Generalization, Data Shape, Diversity, Transferability) provide the provenance enterprise stakeholders will ask about. SOC 2, GDPR, HITRUST, ISO 27001, and FedRAMP round out the compliance posture procurement teams already know how to approve. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Key Qualtrics Market Research capabilities • Research hub — AI-powered search and synthesis across every study, including external documents; cross-study intelligence surfaces patterns automatically • Advanced survey tools — Drag-and-drop survey builder, advanced logic, quota management, support for 100+ question types, and PhD-backed templates • Research agent (early access) — AI-guided study scoping for Conjoint and MaxDiff, questionnaire drafting, plain-language Q&A against your accumulated research library • Synthetic panels — Launch studies instantly to pre-test survey designs, screen dozens of ideas, explore new populations, or extend first-wave findings with simulated row-level responses from research- grade AI that replicate real-world audience patterns • Integrated human panels — reach 200M+ vetted respondents across 200+ global markets through a curated network of 30+ panel partners, all accessible in the platform • UX research - Moderated and unmoderated user testing, card sorting and tree testing on the same platform as other market research capabilities. • Advanced methodology — Conjoint (CBC with HB analysis), MaxDiff with TURF, Van Westendorp PSM, Gabor-Granger, segmentation, brand tracking, concept testing • AI summary — automated transcript coding, theme detection, and highlight reel generation for qualitative work • Video & audio analysis — Analyzes thousands of open-text responses and automatically surfaces key themes, sentiment trends, and representative quotes with AI. • Conversational feedback — Uncover layers of valuable context with intelligent follow-up questions that dynamically adapts to customer input • ExpertReview — AI-driven survey quality and methodology checks at the point of design • Stats iQ + Text iQ — AI-powered statistical analysis and open-end text analytics CX + EX + MR integration — research connects natively to experience programs, the only platform that does • Prebuilt XM solutions — survey-in-a-box for brand tracking, concept testing, message testing, A&U, and UX research •Advanced analysis — Crosstabs and customizable reporting dashboards REST API, multi-channel distribution including email and SMS, WCAG 2.0 compliant • Enterprise governance — federated permissions, branded templates, audit trails, AI transparency, bias auditing • System integrations — Salesforce, Snowflake, Tableau, Power BI • Compliance — SOC 2, GDPR, HITRUST, ISO 27001, FedRAMP \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the AI-powered experience and research platform organizations use to understand customers, employees, and markets — and act on what they learn. Across customer experience, employee experience, and market research, the Qualtrics platform combines proprietary AI, PhD-backed methodology, and the world's most flexible feedback technology to help teams design better products, deliver better experiences, and make better decisions, faster. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - RELATED QUALTRICS PRODUCTS Qualtrics Customer Experience Hear every customer's voice, fix every broken experience, and increase loyalty and lifetime value. Combines an AI-powered listening engine, predictive intelligence, and closed-loop action capabilities so teams can move beyond measurement to drive change across the entire customer journey. https://www.g2.com/products/qualtrics-customer-experience/reviews Qualtrics Employee Experience Gather continuous feedback at every employee moment that matters and take action to improve engagement, talent planning, productivity, and innovation. Pairs AI-driven analytics and IO-psychology-based decision tools with guided manager action planning and real-time automated workflows. https://www.g2.com/products/qualtrics-employee-experience/reviews * * * Product Website Qualtrics Market Research Seller [Qualtrics](https://www.g2.com/sellers/qualtrics) Discussions [Qualtrics Market Research Community](https://www.g2.com/products/qualtrics-market-research/discuss) Languages Supported Arabic, Bengali, Bulgarian, Catalan, Czech, Welsh, Danish, German, Greek, English, Estonian, Persian, Finnish, French, Gujarati, Hebrew, Hindi, Croatian, Hungarian, Armenian, Indonesian, Icelandic, Italian, Japanese, Georgian, Central Khmer, Korean, Latvian, Lithuanian, Malayalam, Marathi, Macedonian, Mongolian, Dutch, Norwegian, Punjabi, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu, Vietnamese, Chinese (Simplified) Solution Type All-in-One Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/qualtrics-market-research/pricing) Qualtrics Solutions (1) See how Qualtrics products can work together to solve real problems. [ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") Qualtrics XM SolutionBy Qualtrics ](/sellers/qualtrics/solutions/qualtrics-xm) Show More ## Qualtrics Market Research Integrations (12) What do users say about integrations? Verified by Qualtrics Market Research [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Acrobat ](https://www.g2.com/products/adobe-acrobat/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fuel Cycle ](https://www.g2.com/products/fuel-cycle/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Hinterview ](https://www.g2.com/products/hinterview/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft 365 ](https://www.g2.com/products/microsoft365/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Outlook ](https://www.g2.com/products/microsoft-outlook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Snowflake ](https://www.g2.com/products/snowflake/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tableau ](https://www.g2.com/products/tableau/reviews) Show More ![Verified User in Hospitality](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospitality") UH Verified User in Hospitality Enterprise (\> 1000 emp.) 8/27/2019 "Fast Feedback with Comprehensive Tools" 3.5/5 What do you like best about Qualtrics Market Research? I find Qualtrics Strategy & Research really helpful for conducting concept testing to assess new AI ideas. The self-run survey support provides fast feedback, which is crucial for my work. I like the comprehensive self-serve tools because they allow me to adjust on the fly or run tests super fast. The initial setup was easy, even though it takes time to train new team members. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? I think it takes time for Qualtrics Strategy & Research to adapt to the AI environment faster. I would like it to lean into new product flows which are much faster, but I don't always have the time. It also takes time to train new team members even though the initial setup was easy. Review collected by and hosted on G2.com. Recommendations to others considering Qualtrics Market Research: Best for non newbies Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? I use Qualtrics Strategy & Research for concept testing AI ideas, benefiting from self-run survey support for fast feedback. Its comprehensive self-serve tools allow me to adjust on the fly and run tests super fast. Review collected by and hosted on G2.com. Show More 4/1/2026 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Jayaram B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jayaram B.") JB Jayaram B. Product Manager Mid-Market (51-1000 emp.) 4/5/2026 "Powerful and Easy-to-Use Survey Tool" 4/5 What do you like best about Qualtrics Market Research? I like how easy it is to create surveys and gather insights quickly. The platform is very flexible and the reporting features helps in understanding the data clearly without much effort. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? One thing i find challenging is that it has a bit of a learning curve, especially for new users. The interface can feel slightly complex at times, and some features take time to understand. Also, the pricing feels a bit high compared to other survey tools. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? It helps me to collect and analyze feedback in one place instead of doing it manually. This saves time and makes it easier to make decisions on real data. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Ayush S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayush S.") AS Ayush S. Student Education Management Small-Business (50 or fewer emp.) 12/31/2025 Guest users or non-business users of the software, not included in G2 scores. "Effortless Customer Insights and Survey Design for Startups" 4.5/5 What do you like best about Qualtrics Market Research? What I value most about Qualtrics Strategy & Research is how seamlessly it helps me understand real customer problems. As a student startup founder, I rely on it to quickly design professional surveys and turn the responses into clear, actionable insights. This process not only saves me time but also boosts my confidence in validating my product ideas effectively. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? I appreciate Qualtrics Strategy & Research for providing robust insights and high-quality survey tools. However, when I first started using the platform, I found it a bit complex to navigate. Additionally, I observed that many of the advanced features are quite costly, which can make it difficult for students and early-stage startups to access all the functionalities they might need. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? Qualtrics Strategy & Research gives me the ability to truly grasp what users want, moving beyond mere assumptions. It helps me validate project or software ideas, collect honest feedback, and motivate more people to respond through incentives. I also find it easy to analyze trends, which lets me improve my product by leveraging real customer insights and experiences. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Rajat P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rajat P.") RP Rajat P. IT administrator Mid-Market (51-1000 emp.) 12/22/2025 "Reliable Surveys with Room for Engagement Improvements" 4.5/5 What do you like best about Qualtrics Market Research? I feel like the interface and the language are quite easily understandable and good, and it's quite attention-seeking. Qualtrics Strategy & Research acts like a bridge between us consumers and brands to shape up future products and tell the brands about our preferences and views. The quality of data and reliability is top-notch and most trustworthy. The initial setup was quite easy as their site is easy to understand, with everything laid out in a guide-like article. I would rate it a solid 9 and would surely recommend it to others as it is one of the best in business. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? It is very simple and plain and not much colorful and most importantly the surveys are sometimes boring and disqualify also. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? Qualtrics Strategy & Research acts as a bridge between consumers and brands, helping shape future products based on preferences and views. The quality and reliability of data are top-notch and trustworthy. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Ankit K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ankit K.") AK Ankit K. Designer Small-Business (50 or fewer emp.) 2/17/2026 "Key User Insights That Drive Data-Driven Design Decisions" 4.5/5 What do you like best about Qualtrics Market Research? As a user experience designer, it helps me gather key insights from a specific segment of users, and based on that, we can make data-driven decisions. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? There isn’t much in the way of refinement I would suggest, but one area to improve would be the dashboard view, as I find it a bit challenging to navigate through the filters. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? It helps our team build user-friendly products by gathering the key inputs we need to make better decisions and, ultimately, create something truly useful. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Milton D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Milton D.") MD Milton D. Manager, Talent Acquisition Enterprise (\> 1000 emp.) 5/7/2026 Guest users or non-business users of the software, not included in G2 scores. "Platform that powers "Employee Satisfaction" survey" 4.5/5 What do you like best about Qualtrics Market Research? The ability to send surveys via email, SMS, QR code, and even through offline apps is really good. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? Massive datasets (10,000+ responses) sometimes lead "lag" when trying to load heavy visualization dashboards. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? It helps me to seek employee engagement inputs Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") AE Verified User in Entertainment Mid-Market (51-1000 emp.) 5/4/2026 "Advanced, Secure Survey Builder with Great Support" 4/5 What do you like best about Qualtrics Market Research? This is now a very advanced system to build out detailed and custom surveys to get interesting insights on various products and services with very strong security and great support when we get stuck building out surveys Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? I guess because of the advanced feature it's pretty expensive. While it is a useful tool, it does have a rather steep learning curve that can be difficult for some people to understand. We can customize surveys, but the UI is pretty rigid and can't be changed much. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? In order to get good and insightful opinions from customers and users, this tool allows us to get very precise information. Review collected by and hosted on G2.com. Show More 5/11/2026 Validated ReviewerIncentivizedSource: G2 invite ![Piyush S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Piyush S.") PS Piyush S. Project Trainee Mechanical or Industrial Engineering Small-Business (50 or fewer emp.) 1/8/2026 Guest users or non-business users of the software, not included in G2 scores. "Empowers Deep Research with Flexible Design and Insightful Analytics" 4/5 What do you like best about Qualtrics Market Research? What I like most about Qualtrics Strategy & Research is how well it supports deep and meaningful research, not just basic surveys. From what I’ve seen in user experiences, it allows a lot of flexibility in survey design and helps turn responses into clear insights through its dashboards and analytics. It feels reliable for making data-driven decisions, especially when research quality really matters. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? Frequent price increases and also customer support and over involvement of a specialist. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? Qualtrics solves the problem of managing complex research and making sense of large amounts of feedback. It benefits me by letting me design detailed surveys easily and quickly turning responses into clear insights, so I can spend less time on manual analysis and more time using the data to make better decisions. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Allen S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Allen S.") AS Allen S. Information Technology Security Analyst Enterprise (\> 1000 emp.) 4/28/2026 "Easy Survey Setup with Flexible Options" 5/5 What do you like best about Qualtrics Market Research? Easy of setting up a survey, and the flexibility it provides. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? Data extraction can be difficult to automate with backend databases Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? Quick survey creation without a lot of need to IT technical support required. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![E. Paul D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "E. Paul D.") ED E. Paul D. Authorized Agent Small-Business (50 or fewer emp.) 4/21/2026 Guest users or non-business users of the software, not included in G2 scores. "Thoughtful, Relevant Surveys for Everyday Situations" 5/5 What do you like best about Qualtrics Market Research? Very thoughtful questions on the surveys pertinent to everyday current situations. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? Some surveys can be a little lengthy at times. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? They provide updated responses from their research which helps me better analyze current industry trends. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Qualtrics Market Research? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Qualtrics Market Research ](https://www.g2.com/products/qualtrics-market-research/discussions/new) GU Guest User • Last activity about 1 year ago What is Qualtrics CoreXM used for? 2 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) ![Navaneeth M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Navaneeth M.") NM Navaneeth Mohanan • Last activity 3 months ago What is the best-rated experience management service for tech companies? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-the-best-rated-experience-management-service-for-tech-companies) [ View all Discussions ](https://www.g2.com/products/qualtrics-market-research/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 20 months ### Average Discount 14% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/qualtrics-market-research/pricing) ## How much does Qualtrics Market Research cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 17 purchases. 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