---
title: Principle Reviews
meta_title: 'Principle Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 15 reviews by the users' company size, role or industry to
  find out how Principle works for a business like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 15
  scale: '5'
date_modified: '2026-08-07'
parent_category:
  name: Video
  url: https://www.g2.com/categories/video
---


# Principle Reviews
**Vendor:** Principle  
**Category:** [Animation Software](https://www.g2.com/categories/animation)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 15
## About Principle
Principle makes it easy to design animated and interactive user interfaces. Whether you're designing the flow of a multi-screen app, or new interactions and animations, Principle helps you create designs that look and feel amazing.





## Principle Discussions
  - [Can you put gifs in Principle?](https://www.g2.com/discussions/can-you-put-gifs-in-principle)
  - [How do you use a Principle tool?](https://www.g2.com/discussions/how-do-you-use-a-principle-tool)
  - [Is Principle software free?](https://www.g2.com/discussions/is-principle-software-free)
  - [What is Principle Software?](https://www.g2.com/discussions/what-is-principle-software)

- [View Principle pricing details and edition comparison](https://www.g2.com/products/principle/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-08-15+12%3A34%3A14+-0500&secure%5Bsession_id%5D=6d6353ff-5d35-4bf1-9b75-624540cc8305&secure%5Btoken%5D=37f4430895137cee5e1f52ea5d2b1c5847f96b5fd51dd32dd8a64c3c94efc111&format=llm_user)

## Principle Features
**Additional Functionality**
- Metadata Management
- Version Control
- Collaboration Tools
- Rapid Creation
- Video Tagging
- Social Promotion
- Filtering
- Commenting/Notes
- Privacy Options
- Multi-Channel Marketing
- Mobile Screen Support
- Video Editing
- Live Streaming
- Inside the Video Search
- Brand Overlay
- Customizable Branding
- Presentation Streaming
- Alerts/Notifications
- Multimedia Support
- Real-Time Analytics
- Video Creation
- Content Library
- Screen Recording
- Closed Captions
- Image Library
- Website Analytics
- Video Archiving
- Video Support
- Customizable Templates
- Visual Analytics
- Drag & Drop
- Multi-Channel Distribution
- Workflow Management
- Access Controls/Permissions
- Engagement Tracking
- Multiple Format Support
- Labeling
- Social Media Integration
- API
- Single Sign On
- File Management
- Template Management
- Social Sharing
- Communication Management
- Tagging
- Search/Filter
- Generative AI
- SSL Security
- Video Streaming
- Reporting & Statistics
- Content Management
- AI Copilot
- Video Looping
- Video Management
- Activity Dashboard
- Reporting/Analytics
- Third-Party Integrations
- Bulk Uploading

**Generative AI**
- AI Image-to-Text
- AI Text-to-3D
- Generative AI

**Agentic AI - Animation**
- Multi-step Planning
- Cross-system Integration

**Additional Functionality**
- Animations & Transitions
- 2D Drawing
- Media Import
- AI Copilot
- 3D Modeling
- Video Content
- Content Library
- Rendering
- Video Editing
- Pre-built Templates
- Drag & Drop
- Customizable Branding
- Digital Asset Management
- Search
- Text Overlay

## Top Principle Alternatives
  - [Adobe After Effects](https://www.g2.com/products/adobe-after-effects/reviews) - 4.6/5.0 (1,071 reviews)
  - [Animaker](https://www.g2.com/products/animaker/reviews) - 4.7/5.0 (1,061 reviews)
  - [Unity](https://www.g2.com/products/unity/reviews) - 4.5/5.0 (353 reviews)