What problems is Paved solving and how is that benefiting you?
Paved provides a relatively straightforward way for B2B companies to access advertising inventory across newsletters and other publisher audiences without having to manage individual publisher relationships themselves. The platform makes it easier to set up campaigns, manage placements, and monitor basic campaign performance from one place. For us, however, the practical benefit was limited. While Paved simplified the operational side of running these campaigns, we did not see measurable conversions or meaningful pipeline from our investment. As a result, the platform helped solve the logistics of accessing and managing this type of advertising, but it did not ultimately solve our larger challenge of generating efficient, measurable B2B demand from the channel. Review collected by and hosted on G2.com.