What stands out most to me is how well everything connects together. It genuinely feels like a complete system where appointments, notes, communication, and follow-ups all link seamlessly. It makes the whole clinic run more smoothly and gives you a lot more control over how you manage patients. Furthermore, the support from the Pabau team has been great, especially our dedicated support team. Review collected by and hosted on G2.com.

There is a bit of a learning curve at the start, but once you get familiar with it, it actually becomes one of its strengths because of how much you can customise and tailor to your clinic’s needs. It just takes a little time to fully unlock its potential. Review collected by and hosted on G2.com.

UI / UX

The interface is clean and modern. Once you become familiar with the navigation, daily tasks are very efficient, and the workflow feels intuitive.

Integrations

We've been able to integrate patient communications, online booking, Google reviews, payments, and marketing into one ecosystem, reducing the need for multiple third-party applications.

Performance

The platform is reliable for day-to-day operations, and regular feature updates show that the product continues to evolve based on customer feedback.

Pricing / ROI

While implementing a comprehensive platform is an investment, consolidating multiple software subscriptions into one system has provided strong long-term value for our practice.

Support / Onboarding

This is one of Pabau's strongest areas. The support team has consistently been responsive, knowledgeable, and genuinely invested in helping us succeed throughout implementation and beyond. This aligns with what many verified G2 reviewers also highlight about Pabau's customer support.

AI / Intelligence

The growing automation capabilities, workflow customization, and marketing tools have helped reduce repetitive administrative work while creating a more consistent patient experience. Review collected by and hosted on G2.com.

The biggest disappointment for us was discovering that true two-way SMS functionality wasn't available when we implemented the platform, as we had expected it to be. Patient texting is a critical part of our daily workflow, so this required some adjustments on our end. That said, the Pabau team has been transparent about the issue and is actively working toward a solution. On the positive side, their onboarding resources are excellent, the pre-built training materials, knowledge base, and live webinars made learning such a feature-rich platform much easier than expected. Review collected by and hosted on G2.com.

From a front desk perspective, the biggest benefit is how easy it is to manage bookings and patient communication in one place. The calendar is clear, reminders go out automatically, and it really reduces missed appointments. It makes the day feel a lot more controlled and less stressful. Review collected by and hosted on G2.com.

At the start, there are quite a lot of features to explore, but once you understand how everything fits together, it actually becomes very efficient. It’s more about getting familiar with the system rather than any real downside Review collected by and hosted on G2.com.

What I like most is that everything is in one system. Booking appointments, managing patient notes, sending reminders, and taking payments can all be done in one place. The automation side (texts, emails, follow-ups) saves a lot of time, especially when things get busy. Once you get used to it, it really helps keep the clinic organised. Review collected by and hosted on G2.com.

Some parts of the system aren’t as intuitive as they could be, so it takes time to learn properly. Review collected by and hosted on G2.com.

From a finance perspective, what I appreciate most is how payments, invoices, and treatment packages are all managed in one system. It makes tracking transactions much clearer and reduces the chances of things being missed or recorded incorrectly. Furthermore, the support from the Pabau team has been great, especially our dedicated support team. Review collected by and hosted on G2.com.

There are quite a few financial features available, so it can take a bit of time to understand how to use them fully. However, once everything is set up properly, it becomes very efficient and easy to manage. Review collected by and hosted on G2.com.

What stands out most for me is how strong the communication and marketing side is. Being able to send targeted messages, reminders, and follow-ups makes a big difference in keeping patients engaged. It helps build better relationships rather than just one-off visits. Review collected by and hosted on G2.com.

There are quite a few options when it comes to campaigns and messaging, so it takes a bit of time to understand what works best. However, once you get used to it, it actually gives you a lot of flexibility in how you communicate with patients. Review collected by and hosted on G2.com.

From a compliance point of view, what I value most is how structured and traceable everything is. Every action, note, and update is recorded clearly, which makes it much easier to maintain accurate records and demonstrate accountability when needed. Review collected by and hosted on G2.com.

There are a lot of options when it comes to documentation and record-keeping, so it takes a bit of time to set things up in a way that suits your clinic. However, this level of detail is actually beneficial once everything is in place. Review collected by and hosted on G2.com.

What I find most useful is how it helps coordinate everything happening in the clinic at the same time. You can clearly see who is booked where, what treatments are happening, and how the day is structured, which makes managing the overall flow much easier. Review collected by and hosted on G2.com.

Because it offers so many operational tools, it takes a bit of time to understand how to optimise workflows fully. However, once you’ve adjusted it to your clinic, it actually becomes very efficient and saves a lot of time. Review collected by and hosted on G2.com.

What I like most about Pabau Practice Management is how complete the platform is for medical aesthetics clinics.

It combines scheduling, patient management, inventory tracking, memberships, before/after photos, consent forms, and clinic organization all in one system.

Another major positive point has been the onboarding and support team, who have been very attentive and patient throughout the setup process. Review collected by and hosted on G2.com.

At the moment, the only feature I feel is still missing is a more native WhatsApp integration for reminders and confirmations, which is extremely important in Latin America.

Besides that, because the platform is very complete, there is naturally a learning curve during the initial setup and onboarding process. Review collected by and hosted on G2.com.

1. Appointment and diary management

It centralises bookings, reduces double-bookings, and makes it easier to manage staff schedules and rooms. Online booking also lets patients book themselves, which cuts down admin work.

2. Patient records (CRM + EMR in one place)

You can store patient histories, treatment notes, forms, and photos in a structured way. This makes follow-ups and continuity of care much easier.

3. Automation of admin tasks

Things like reminders, confirmations, follow-up messages, and review requests can be automated. This reduces no-shows and saves staff time.

4. Billing and payments

It supports invoicing, payment tracking, and sometimes deposits or packages, helping clinics stay on top of revenue without manual spreadsheets.

5. Marketing and patient retention tools

Email/SMS campaigns and segmentation tools help clinics re-engage past patients or promote services.

6. Reporting and analytics Review collected by and hosted on G2.com.

1. Learning curve / complexity

Pabau is very feature-rich, but that also makes it hard to learn at first. Review collected by and hosted on G2.com.