OtterlyAI Pricing Overview

OtterlyAI does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

According to G2 data, OtterlyAI pricing in 2026 starts at $29.00 and can reach $489.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the OtterlyAI's official pricing page for the most current details.

OtterlyAI's pricing is best suited for small businesses and marketing agencies, who represent the majority of G2 reviewers. The $29/month Lite plan fits solopreneurs and individual consultants tracking a single brand with limited prompts — one G2 reviewer explicitly recommends it for small businesses tracking 15 prompts. The $189/month Standard plan targets growing agencies managing multiple clients, with G2 reviewers in marketing and advertising citing it as essential for client reporting and AEO service delivery. The $489/month Premium plan and custom enterprise quotes align with mid-market teams in IT, financial services, and retail needing higher prompt volumes, Power BI integrations, and multi-domain tracking at scale.

OtterlyAI offers no permanent free tier, but a free trial is available for evaluation. All three paid plans — Lite at $29/month, Standard at $189/month, and Premium at $489/month — share the same listed feature set: AI keyword research, prompt monitoring across AI Overviews, ChatGPT and Perplexity, weekly brand mentions and ranking, brand sentiment tracking, and weekly link tracking. G2 reviewers indicate the meaningful differences between OtterlyAI's tiers lie in prompt volume and capacity rather than feature access. One G2 reviewer notes the Lite tier lacks sufficient capacity for a growing agency workload, making the Standard plan necessary for scaling. Enterprise needs are handled via custom quotes.

G2 reviewers broadly rate OtterlyAI positively, averaging around 4.5/5 across dozens of reviews, with recurring praise for intuitive UI, responsive customer support, and fast time-to-value in a category where few reliable tools exist. Multiple G2 users in marketing and IT cite measurable outcomes — 22% traffic lifts, 30% uplift in positive AI mentions, and closed five-figure client contracts — as justification for the cost. The main value concern in OtterlyAI's pricing surfaces at the Lite-to-Standard jump: one G2 reviewer explicitly flags the leap to $189/month as a stretch for small agency budgets when the Lite tier lacks sufficient capacity to scale.