OptimoRoute Reviews (56)

Reviews

OptimoRoute Reviews (56)

4.8
57 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the ease of use and efficient routing capabilities of OptimoRoute, highlighting how it simplifies logistics operations and saves time. The software's intuitive interface and reliable performance make it a valuable tool for managing multiple drivers and deliveries. However, some users note that certain features are limited by subscription tiers.

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TS
Thomas S.
Operations Manager
Small-Business (50 or fewer emp.)
"Reliable, Low-Maintenance Route Optimisation That Pays for Itself"
5/5
What do you like best about OptimoRoute?

We run wholesale frozen fruit and food distribution across Victoria, so getting drivers to the right doors in the right order, within the right time windows, is the whole game. OptimoRoute has become one of those tools we genuinely don't have to think about, which is about the highest praise I can give a piece of software.

The interface is clean and gets out of your way. Planning a day's routes is straightforward, and when we need to step in manually by dragging a stop or locking a sequence, it's easy enough that anyone on the team can pick it up without a long training curve. But the real value is in the optimisation itself. It juggles time windows, vehicle constraints and stop counts and hands back routes tighter than anything we'd build by hand. For time-sensitive deliveries that matters a lot. Fewer kilometres, less time on the road, exactly what we want.

It's also rock solid. We plan daily and it just works. I can't remember the last time it gave us grief, which is why it sits firmly in the "leave it alone" category of our stack. Part of that is how cleanly it slots into our workflow via the API, so orders flow through to routing without a lot of manual handling. It plays nicely with the rest of our systems rather than forcing us to bend around it.

On cost, it pays for itself comfortably. The savings in driver hours, fuel and kilometres more than cover it. (Tom, a rough figure on km or hours saved would make this land harder if you've got one.) And getting there was painless. Setup was smooth and support has been responsive the few times we've needed it. No drama, no chasing.

Overall, it's reliable, smart and low-maintenance. If you're running multi-stop delivery routing and want something that quietly earns its keep, it's an easy recommendation. Review collected by and hosted on G2.com.

What do you dislike about OptimoRoute?

Honestly there isn't a lot to fault. If I had to pick something, the reporting is a touch shallow when you want to dig into the numbers properly, and a few of the features we'd like sit on the pricier tiers. Neither is a dealbreaker, and neither has ever stopped us getting the day's routes out the door. Review collected by and hosted on G2.com.

Verified User
G
Verified User
Small-Business (50 or fewer emp.)
"Effortless Customer Routing with OptimoRoute"
4/5
What do you like best about OptimoRoute?

I like that OptimoRoute is efficient and helps me plan my day, eliminating the need to individually input addresses into Google Maps or Apple Maps. I appreciate being able to take my list directly from our integrated software like HubSpot and use it to create my daily route for visiting customers. The initial setup was very easy, and when I had one or two questions, the support was immediate and helpful, which I really appreciated. Review collected by and hosted on G2.com.

What do you dislike about OptimoRoute?

I wish there was a record or a listing of past routes that I could bring up easily as part of OptimoRoute, so that I wouldn't have to go back into my files to bring that out. Review collected by and hosted on G2.com.

Hasan M.
HM
Hasan M.
Transport Part Leader
Mid-Market (51-1000 emp.)
"Simple to Use, Easy Integration, and Great Support"
5/5
What do you like best about OptimoRoute?

Simple to use, easy integration, good support. Review collected by and hosted on G2.com.

What do you dislike about OptimoRoute?

Cant add picture or videos in delivery instructions Review collected by and hosted on G2.com.

Anthony J S.
AS
Anthony J S.
Executive Vice President of Operations
Small-Business (50 or fewer emp.)
"Unmatched Route Optimization—Worth the Higher Price for Efficiency and Reliability"
5/5
What do you like best about OptimoRoute?

It makes the most optimized routes (pun intended) versus any other routing software I have tried yet. Also if a property is put in the wrong place I can move it and it saves the new location indefinitely. Lastly the ability to track our drivers location is invaluable in our industry, as it helps us to know when orders are being completed. Review collected by and hosted on G2.com.

What do you dislike about OptimoRoute?

I'm going to have to say the price, it comes in at double or more than most other routing softwares, but I haven't found anything else as good as it so I'm sticking with tried and true. Anytime I have tried a cheaper routing software it's just as optimized, and time is money, so the lost time and money in inefficient routes keeps me going back to Optimoroute. Review collected by and hosted on G2.com.

Response from Support Team of OptimoRoute

Thank you, Anthony, for the fantastic and detailed review!

We’re thrilled to hear that OptimoRoute has become such a reliable part of your operations and that our optimization accuracy, driver tracking, and location-saving features are delivering real value for your team.

Quality route optimization and reliability are investments, and it means a lot that you recognize the efficiency and time savings OptimoRoute provides. Your perspective perfectly captures why we focus on precision and performance over shortcuts.

We’re proud to be your trusted solution and appreciate your loyalty and thoughtful feedback. Thank you for choosing OptimoRoute!

Best

OptimoRoute Team

Frederick G.
FG
Frederick G.
"A Revolution for Our Distribution"
5/5
What do you like best about OptimoRoute?

I love the ease of working with OptimoRoute. It's very clear and easy to navigate, which is really an advantage. The stability of the software is also very reliable, which is pleasing both for us and for the drivers. Review collected by and hosted on G2.com.

What do you dislike about OptimoRoute?

There are a few things we would like to be able to add more information to the customer file. We would like to know more easily the latest orders of the customers directly in the customer file. So as not to need to do a big search in the last 5 weeks. Review collected by and hosted on G2.com.

Response from Support Team of OptimoRoute

Hi Frederick,

“A revolution” is a big word — and we don’t take that lightly. We’re really glad OptimoRoute has made such a meaningful difference in how you plan and run distribution.

It’s great to hear the clarity, ease of use, and stability stand out for both your team and your drivers. When the software just works, it removes a lot of daily friction, and that reliability matters in food production where timing is everything.

We also appreciate you pointing out where you’d like more depth in the customer file. Being able to quickly see recent orders without digging through weeks of history is a very practical request, and feedback like this helps guide where we improve next.

Thanks again for sharing your experience and for trusting OptimoRoute to support your operations.

Best

OptimoRoute Team

Luke B.
LB
Luke B.
"Efficient Routing, Excellent Navigation"
5/5
What do you like best about OptimoRoute?

I really like OptimoRoute for its GPS navigation features, which enhance the routing process significantly. The navigation option is a crucial tool that helps streamline the operations, making it much easier to manage and follow the routes effectively. In tandem with the navigation capabilities, I also find the closeout option extremely beneficial. This functionality allows me to reflect on my routes and see exactly where my drivers are, ensuring that everything is running smoothly and efficiently. Moreover, OptimoRoute supports my workflow in snowplowing operations by enabling efficient driver routing, which helps maintain order. The ease of setup is a bonus, even though there was a bit of initial confusion; the customer support provided by OptimoRoute is excellent, helping me resolve any issues seamlessly. Overall, these features together make OptimoRoute an invaluable tool for my operations, and I am fully satisfied with its performance, to the point that I see no need for any improvements. Review collected by and hosted on G2.com.

What do you dislike about OptimoRoute?

I have no complaints Review collected by and hosted on G2.com.

Response from Support Team of OptimoRoute

Hi Luke,

Thanks for such a detailed and thoughtful review. It’s clear OptimoRoute is right in the middle of your day-to-day operations, and that’s great to hear.

We’re glad the GPS navigation and closeout features are helping you keep everything organized and visible — especially in snowplowing, where timing, location, and clarity really matter. Being able to see where drivers are and reflect on completed routes can make a long day feel a lot more under control.

We also appreciate you mentioning the initial learning curve and our support team’s help there. Those early questions are completely normal, and we’re happy our team could get you sorted quickly.

Thanks again for the trust and for sharing your experience. We’re really glad OptimoRoute has become such a reliable part of your workflow.

Best

OptimoRoute Team

Briana R.
BR
Briana R.
Office Administrator
Small-Business (50 or fewer emp.)
"Perfect for Loss Control Inspectors"
5/5
What do you like best about OptimoRoute?

The ability to input every order in my queue into OptimoRoute so that I can see a month in advance what my inspector's schedule looks like and where new orders can fit in. The ability to add and remove orders while my inspector is on the road actively working is another key feature that I use all the time. Review collected by and hosted on G2.com.

What do you dislike about OptimoRoute?

My only complaint is that a couple of years ago the price doubled with no warning. Review collected by and hosted on G2.com.

Response from Support Team of OptimoRoute

Hi Briana,

and thank you for your thoughtful review! We’re so glad to hear that OptimoRoute has become such a valuable tool for managing your inspection schedules - helping you plan weeks in advance, easily adjust routes in real time, and save hours compared to manual planning tools like Google Maps.

It’s great to know OptimoRoute is simplifying your work and making scheduling more efficient. Thank you for being a long-time user and for sharing your experience!

Best

OptimoRoute Team

Verified User in Logistics and Supply Chain
UL
Verified User in Logistics and Supply Chain
Enterprise (> 1000 emp.)
"Easy to Use and Highly Customizable"
5/5
What do you like best about OptimoRoute?

it is very easy to use and can also be customized Review collected by and hosted on G2.com.

What do you dislike about OptimoRoute?

I dont really have any dislikes or anything I would like to change about the product. Review collected by and hosted on G2.com.

Juanlu B.
JB
Juanlu B.
"Effortless Setup, Phenomenal Route Optimization"
5/5
What do you like best about OptimoRoute?

I find OptimoRoute extremely beneficial for organizing my logistics operations. The most impressive feature is the route optimization, which allows me to assign routes to my drivers and track the paths they are going to follow. I can see the paths they take and compare them to the optimized ones suggested by the app, which is incredibly useful for ensuring efficiency. Additionally, the platform's ability to schedule different drivers on different days and its comprehensive capabilities—like organizing collections and notifying clients—all within a single platform is invaluable. The initial setup was extremely easy thanks to a supportive team that made the transition seamless. Overall, these features significantly enhance my logistics management, making it a tool I am pleased to recommend. Review collected by and hosted on G2.com.

What do you dislike about OptimoRoute?

I find it challenging that I cannot schedule different routes on the same day for the same driver in OptimoRoute. It would be great to have the ability to assign another route to a driver once they finish one without having to build a second route separately. Review collected by and hosted on G2.com.

Response from Support Team of OptimoRoute

Hi Juanlu,

Thank you for your detailed and thoughtful review! We're thrilled to hear that OptimoRoute has made such a positive impact on your logistics operations and that you’ve found route optimization, tracking, and scheduling so beneficial. It’s great to know the setup process was smooth and that our team helped make the transition easy.

Regarding your feedback about assigning multiple routes to the same driver on the same day we have great feedback! Have you tried the "return to depot for more orders" checkbox in the Planning Settings window? This helps companies automatically plan multiple runs per day for drivers.

If for any reason that doesn't work for you, there are 2 other super easy workflows for planning multiple runs. Reach out to us at support@optimoroute.com

and we'll hook you up with the best workflow for your needs!

Best

OptimoRoute Team

Sam M.
SM
Sam M.
Operations Manager
Small-Business (50 or fewer emp.)
"Efficient Route Planning, But Premium Features Locked"
4/5
What do you like best about OptimoRoute?

I think Optimo does a great job at creating routes for my staff. It is way more efficient than anything I could do on my own. I use Optimo every day and it's essential to our business. Review collected by and hosted on G2.com.

What do you dislike about OptimoRoute?

Overall I am very happy with Optimo, I do wish some of their features weren't blocked behind higher tier subscriptions. Review collected by and hosted on G2.com.

Response from Support Team of OptimoRoute

Thank you for the great review, Sam! We're thrilled to hear that OptimoRoute plays such an essential role in your daily operations and helps you efficiently manage a high volume of tasks. It’s great to know the routing optimization is making a real difference for your team’s productivity.

We appreciate your feedback about feature availability across subscription tiers. Thanks again for your trust and for using OptimoRoute to power your operations!

Best

OptimoRoute Team