Being able to find shoppers who have definitively purchased a product, then dive deeper using cross-purchase data and understand which channel or retailer was the site of purchase, has created an extraordinarily richer data set than what we typically get from self-identified shoppers. We also love the speed of deployment and fielding, which helps us get results quickly. I also appreciate the data visualization of the results; it makes it easier to identify key learnings. Review collected by and hosted on G2.com.

There are some limitations when building surveys the tool, mainly because the templates don’t allow you to mix survey types. For example, I tried to set up a monadic survey that also included a lot of shopper-group-specific logic, but I couldn’t use Verified Voices. Instead, I had to rely on survey support through Numerator outside of the Verified Voices architecture. The cost is also substantial compared to other service providers. Review collected by and hosted on G2.com.

Numerator Verified Voices is a valuable, easy-to-use platform that makes shopper research feel both reliable and efficient. The ability to survey verified shoppers builds confidence that the insights are grounded in real purchase behavior, not just stated intent. The platform is straightforward and intuitive, making it easy to build, launch, and analyze surveys quickly in support of fast-moving decisions. The support team is extremely responsive and knowledgeable, consistently helping to troubleshoot issues and, when possible, optimize studies. Overall, Verified Voices delivers credible insights, strong ease of use, and dependable support, which makes it a trusted tool for gaining actionable insights. Review collected by and hosted on G2.com.

Numerator continues to expand its sample size; however, in some of the categories I’m specifically interested in, the sample size can be smaller, which requires longer turnaround times to fulfill quotas. Review collected by and hosted on G2.com.

The tool is extremely user-friendly, and the insights are fast and actionable. I can deploy a survey to the panel and have answers back within 24 hours, which makes the whole process feel efficient. The downloadable charts are a real time-saver and make it much easier to share results. Review collected by and hosted on G2.com.

I have not had any bad experiences with Verified Voices. Review collected by and hosted on G2.com.

How you can relatively quickly talk to consumers who genuinely and authentically fit criteria. Some of the highest quality sample i've used before. Review collected by and hosted on G2.com.

Sometimes it can take a bit longer to reach more niche groups. But usually not detrimental Review collected by and hosted on G2.com.

I love smart reporting. One of my least favorite things to do with data is to download it and put it into charts. It's nice to have the ability to uncover insights with a dashboard. I also trusted the data that came from these results more since I could trust there would be fewer quality issues from bots. Review collected by and hosted on G2.com.

Not a dislike, but our company recently transitioned to Yipit due to the sample size & the ease of looking into the Home Improvement market. For my job specifically, I do a lot with Home Depot and the 'pro'. This didn't have as helpful of a use case for that. Review collected by and hosted on G2.com.

I like using Numerator Verified Voices for its survey capabilities and general shopper insights, especially as we consider moving into new markets. It helps close the gap present in traditional surveys because people often forget what they purchased. With Numerator Verified Voices, we can effectively track with consumers on a day-to-day basis. I honestly like the ability to link it in people groups and then perform further analysis on verified purchasers and other items they've purchased, particularly in the CBD space. Additionally, the initial setup was very easy, and I have no complaints in that area. Review collected by and hosted on G2.com.

We have experiences where verified purchasers were tagged as buying products they didn't actually purchase. It's frustrating when someone is falsely marked as a buyer when they haven't bought the product, and it would be great to see work done to address this issue. Review collected by and hosted on G2.com.

I use Numerator Verified Voices for new product research and insights, like concept testing and claims verification. I really like its speed, agility, and the verified shopper sample that helps provide trusted insights. The democratization of running, analyzing, and reporting on custom research is fantastic, especially when paired with our panel data access. It's easy to use and can be done at a fast pace, and we can delve deeper with follow-on surveys. It allows anyone on the team to conduct their own surveys, avoiding bottlenecks and the delays that can come from working with outside agencies. The setup was super easy, with good support from the onboarding team and consultant. We use it alongside the Numerator panel data to align and support insights off quant and panel, which gives us better confidence in decision-making. Numerator Verified Voices is really allowing us to do more of what we've wanted to do. Review collected by and hosted on G2.com.

N/A Review collected by and hosted on G2.com.

I like that Numerator Verified Voices is easy and quick to set up. It lets us create quick surveys that help the team understand consumer behavior fast. It's great that we can get results so quickly, making it faster to generate insights or have a follow-up with a client after a presentation. The speed at which we get answers to gather insights is the best feature for me. Review collected by and hosted on G2.com.

The initial setup could be more intuitive. The first time took a while since no one knew how to use it. Maybe an explanation of how to set things up to minimize errors and maximize performance would help. Review collected by and hosted on G2.com.

I like that you can target specific audiences and purchase behaviors in addition to filtering by retailer or channel. It’s easy to create yourself and launch, too. Review collected by and hosted on G2.com.

I don’t like how there are limited options for question types, so you can’t do as much logic or digging as you’d want to sometimes as with a custom survey Review collected by and hosted on G2.com.

I like the variety of question options that allow us to get a wide range of responses back. The free response feature helps us to understand shopper sentiment and emotions, while ranking questions help us gauge shopper behavior and preferences. Additionally, I found the initial setup of Numerator Verified Voices to be very easy. Review collected by and hosted on G2.com.

Guidance on how to best phrase a question to get the type of response I am looking for is lacking. I'm not quite sure about the type of verbiage to use and how to phrase things. Review collected by and hosted on G2.com.