The platform is very intuitive to build, maintain.

The platform offers several options to structure insights.

The platform easily integrates with external sources via API's, RSS feeds...

The platform can be easily customized for different user groups within the company

Market Logic thinks customer, with an interesting innovation roadmap.

The initial imlementation takes some effort

Structuring insights and scaling them towards decision makers to support data-driven decision making.

-Democratizes insights across the organization, tranforming how we access and share insights, and making valuable information available to wider audience.

-DeepSights, their new AI-powered insights tool, is a game changer!

-Great support and customer success team - highly responsive and collaborative, always ready to help solve challenges and ensure we get the most out of the platform.

-Values our input and feedback

-Committed to being a long term partner

-Exciting roadmap with future enhancements

This is a minor critique, but some aspects of their technology can feel a bit rigid in terms of customizing the user experience.

• Democratizes insights for everyone

• Empowers business partners to make more timely and better-informed decisions with confidence

• Delivers significant cost and time savings

Aside from being a great knowledge management solution, MLS has done tremendous work to evolve their tech to remain relevant. I appreciate that their keep their customers at the heart of their product innovation and improvement cycles.

They make a lot of efforts to engage with us as insights people to understand how to implement, but also how we use it, how we socialize it, how we encourage our stakeholders to become active users too.

They are providing timely responses whenver I reach out with an issue and I appreciate having an ongoing relationship with the team, who get to know me and my key challenges.

Maybe not unique to Market Logic, but it is still hard to get people to go in a KM tool on a regular basis. We'd love it to be a democratized tool, but it is still, often, a heavy lift for insights people to do the searching for others.

Market Logic helps us inspire our marketing teams by giving them access to our full body of knowledge, including things from other teams / business units they would normally not be exposed to.

It also helps us build stronger commercial stories, by easing the process of consolidating primary research with industry reports and more. As a rather lean insights team, it can be hard to service everyone, or to do it with the quality level we want. MLS enables us to show up more consistently with more stakeholders, without needing more resources to mine what we already have.

The platform has an attractive UI and is intuitive to use. Thanks to constant innovation, we have seen the implementation of many new features every year. Apart from the ease of pulling insights from the numerous rich data sources, I particularly appreciate the Knowledge Zone feature which allows users to curate content in attractive mini websites which are easy and fun to create.

MLS support is excellent and the company is always open to feedback and ideas for future enhancements. Indeed, we have witnessed many such enhancements over the years, with the DeepSights capability being particularly promising.

I cannot pinpoint anything negative about the software or the company. The biggest challenge is driving adoption within the company; this requires a dedicated change management team with regional SPOCs and support from senior management.

The platform democratizes knowledge that is otherwise stored on employees' laptops or on platforms that many users don't know about or don't have access to. It is so easy to upload content to the platform via the SharePoint connector and pull insights via DeepSights. The attractive UI enhances the user experience.

MLS also provides external suppliers with a secure platform for communicating their valuable content and services with employees, thus driving awareness.

Overall, MLS offers potentially massive savings on research which is frequently duplicated due to a lack of awareness.

I appreciate the layout of Searchable because it makes it simple to locate the information I need, and sharing that information with others is also straightforward.

When I try to upload images for articles and reports, I find it quite awkward to crop them because the software does not make the cropping process easy.

DeepSights has made it much easier for me to uncover competitor insights. The software provides excellent recommendations drawn directly from our own database, which would be very time-consuming to find on my own. As a result, I am able to access valuable intelligence much more quickly.