As a Digital Marketing Coordinator, Jira has become one of the tools I rely on to keep marketing projects organised. From planning social media campaigns to coordinating website updates and creative requests, it gives our team a clear view of what needs to be done and when. It has made collaboration much smoother, especially when multiple teams are involved. My favourite feature is the visual boards, which make it easy to track the progress of every marketing task. I can quickly see what's planned, what's in progress, and what's ready to launch. Comments, due dates, and file attachments keep everything related to a project in one place.

I regularly use Jira for:

Campaign planning

Content calendar management

Creative design requests

Website update tracking

Marketing approvals

Team collaboration

Monitoring project deadlines Review collected by and hosted on G2.com.

Large projects with many custom workflows can sometimes feel a little complex, and simple tasks may require more fields than necessary. A more streamlined experience for smaller marketing projects would make the platform even better. Review collected by and hosted on G2.com.

During my internship, Jira became the main tool our team used to keep tracked of tasks and deadlines, it helped me understanding what work was assigned to me, what was in progress, and what has already been completed. as someone new to the team, having everything organised in one place made it much easier to stay on track, i like how simple it it to update tasks and see the progress of ongoing work, the boards give a clear picture of what need attention and comments make it easy to ask questions or share without long emails, conversations. i regularly use it for tracking daily marketing tasks, following up on sales activities managing campaign checklist , coordinating with teammates , updating tasks progress, meeting projects deadlines, sharing files and notes, the interface is clean and easy to understand, after a short learning period, i was comfortable creating tasks, updating statuses, and finding the information i needed, the interface is clean and easy to understand, after a short learning period, i was comfortable creating tasks, updating statuses, and finding the information i needed, its integration with Google workspace ,and agentforce sales keep project information connected across different teams. Review collected by and hosted on G2.com.

as a sales and marketing intern , one thing i dislike about Jira is that it can feel a bit overwhelming when a project has many issues types, custom fields, and workflow for someone who is new to the platform, it takes a little time to understand where everything is, i also think creating small. routine tasks sometimes, involved more steps than necessary, once i became familiar with it, the experience improved but a simpler onboarding process for new users would make jira even better. Review collected by and hosted on G2.com.

Jira has helped our team manage internal sales requests and customer related tasks more efficiently, we use it to coordinate activities between sales, implementation , support and operations, ensuring that every request has clear ownership and a defined timeline, it has brought much more structure to our post sales and pre sales processes., the ability to track every task from creation to completion, whether its preparing customer documentation, coordinating product demos, requesting pricing approvals, or following on implementation activities, Jira provides complete visibility into the status of each request, the customizable workflow also ensure that nothing progresses without the necessary approvals. the dashboards and kanban boards makes it easy to monitor pending work and identify bottlenecks, mentions , comment and attachment keep all communication related to a tasks in one place, reducing unnecessary email exchanges. Jira integrates effectively with, agentforce sales , Google workspace, communication platform ,documentation tools, these integration help connect customer information with internal executions workflows, Jira has improved collaboration between sales, support , finance and implementation teams by providing a transparent workflow for customer related activities. Review collected by and hosted on G2.com.

i dislike about jira is that simple operational tasks can sometimes require more ticket fields and workflow steps than necessary which slow down quick internal requests, during busy sales periods, navigating heavily customized project with numerous issues types can also make it harder to locate the right information quickly, while jira is highly flexible and powerful, simplifying routine workflows and reducing unnecessary administrative steps would make it even more efficient for supporting day to day sales operations. Review collected by and hosted on G2.com.

Jira makes it much easier to organize projects and keep track of tasks from start to finish. It’s easy to monitor progress, assign work, and collaborate with the team all in one place. I also really appreciate how customizable it is—being able to tailor workflows and dashboards to fit different projects is especially useful, and it helps everyone stay aligned, focused, and productive. Review collected by and hosted on G2.com.

Jira can feel a bit overwhelming when you’re first getting started, especially with the sheer number of configuration options available. Some settings aren’t always easy to find or intuitive to navigate, and setting up more advanced workflows can take a while. I’ve also noticed it can be slower than expected when working on larger or more complex projects. Review collected by and hosted on G2.com.

Jira acts as the ultimate source of truth for complex projects. By centralizing tasks, automating updates, and providing clear visual tracking, it prevents communication gaps and reduces micromanagement. Ultimately, it brings structure to team collaboration and delivers a genuinely satisfying sense of progress when crossing the finish line. Review collected by and hosted on G2.com.

When it’s misused, Jira can shift from a collaboration tool into a surveillance tool. It’s far too easy for stakeholders to fixate on velocity charts, burndown metrics, and time-tracking data, then use those numbers to micromanage developers instead of focusing on the real value being delivered. Review collected by and hosted on G2.com.

Jira provides a solid framework for managing complex projects and product development work. I particularly value its flexibility, customization options, and the visibility it creates across teams. It supports better collaboration between business and technical groups, while keeping priorities, progress, and overall status clear and transparent. The possibility to define custom workflow or templates allow to let feature teams being autonomous even if we share the same core structure. Review collected by and hosted on G2.com.

Jira can sometimes feel complex, especially for new users. Its high level of customization is a real strength, but it can also make configuration and adoption more challenging. To keep things manageable, it helps to have some governance in place so workflows stay consistent and setups don’t become overly complicated over time. I don’t use the AI/intelligence features yet due to our internal security policy, but based on other reviews I’ve seen, the Artificial Intelligence capabilities can boost productivity. Review collected by and hosted on G2.com.

for my workflow, Jira has been a valuable tool for managing customer onboarding project , implementation request , sales operations initiative and collaboration with technical teams, while Jira is traditionally associated with software development , it has also helped our sales organization improved project tracking, accountability and communication across department, the biggest advantage of Jira is visibility it provides into task , project status and owenership, it allows sales, implementation , support and engineering teams to work from a shared system.. ensuring that customer related project and request are tracked effectively,. i regularly use Jira for customer onboarding tracking, implementation project coordination, feature request management, sales operations initiative, cross functional project collaboration , escalation tracking .the platform provides provides a structured and organized way to manage project, kanban boards, dashboards, and workfow tracking make it easy to understand project status and identify bottlenecks, feature i find useful include customer workflows, kanban and agile boards, tasks ownership tracking , project dashboards and automated notification, advanced search and filtering,. Jira integration effectively with tools used across sales and business operations . the platform performs reliably for project tracking , collaboration and reporting , even when managing multiple project and teams, Jira provides strong visibility into progress and tasks owenership. Review collected by and hosted on G2.com.

sometimes it can feel overly complex for business users who are not involved in technical project management on a daily basis, the platform offers extensive customization and functionality, which is powerful but it can also makes navigation and adoption more challenging for sales teams, i have also found that highly customized workflows can sometimes create additional administrative overhead, when multiple department use Jira differently, maintaining consistency across project and reports and become difficult, another challenge is that generating executive level reports often requires additional configuration or dashboards customization to present information in a way that is most useful for business clients, Review collected by and hosted on G2.com.

What I like best about Jira is its ability to organize and track work efficiently. It provides clear visibility into tasks, priorities, and project progress, making collaboration easier across teams. I also appreciate its customizable workflows and reporting features, which help improve productivity and accountability. Review collected by and hosted on G2.com.

One thing I dislike about Jira is that it can sometimes feel complex and overwhelming, especially for new users. The interface and numerous features may require a learning curve before users can navigate and utilize it efficiently. Review collected by and hosted on G2.com.

I like many things like

Powerful Workflow Customization

Like Setting up a QA stage before "Done" ensures nothing goes live without testing - this alone can prevent costly errors.

Boards (Scrum & Kanban)

It helping :

- Quickly move tasks between stages without friction

- Provides real-time visibility into team workload

- Makes daily standups faster and more effective

Issue Linking & Traceability

-You can see how everything connects (e.g., a bug → story → epic)

- Helps with impact analysis when changes happen

- Makes audits and retrospectives much easier

Advanc search

- JQL : You can create highly specific filters Review collected by and hosted on G2.com.

Sometimes Performance Can Be Slow

like In larger instances (lots of projects, issues, plugins), Jira can feel sluggish.

Steep Learning Curve (Especially JQL & Setup)

challanges is : Too many fields, statuses, and options upfront

Understanding issue hierarchy (Epic → Story → Subtask) takes time

Limited Flexibility Without Plugins

- Out-of-the-box Jira doesn’t always meet business needs. Review collected by and hosted on G2.com.

What I like best about Jira is its ability to bring structure and visibility to complex workflows. It makes it easy to track tasks, bugs, and progress across a team in a very organized way. Features like customizable boards (Scrum/Kanban), detailed ticketing, and clear status tracking help everyone stay aligned on priorities and deadlines.

I also appreciate how it integrates with development tools and supports end-to-end tracking—from issue creation to deployment—which makes collaboration between teams much smoother. Review collected by and hosted on G2.com.

One thing I dislike about Jira is that it can feel overly complex, especially for new users. The interface isn’t always intuitive, and setting up workflows or navigating between boards, tickets, and filters can take time to get used to.

It can also become slow or cluttered when there are too many custom fields, statuses, or poorly structured projects. In some cases, simple tasks end up requiring a lot of steps, which can reduce efficiency instead of improving it. Review collected by and hosted on G2.com.