The G2 on Jasper

Jasper Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Jasper extremely useful for content creation, enhancing SEO strategies and streamlining workflows effectively. (22 mentions)

Users value the user-friendly AI writing assistance of Jasper, enhancing productivity and creativity in their work. (19 mentions)

Users praise Jasper for its content creation capabilities, enhancing organic SEO and boosting traffic and revenue effectively. (19 mentions)

Users find that Jasper significantly improves time-saving, accelerating copywriting and enhancing productivity across marketing tasks. (18 mentions)

Users love the ease of use of Jasper, finding it user-friendly and seamlessly integrable into their workflow. (16 mentions)

Users find Jasper to be expensive, especially when factoring in necessary upgrades for optimal use. (13 mentions)

Users find AI limitations in Jasper, struggling with complex queries and producing robotic responses lacking narrative depth. (6 mentions)

Users criticize the poor writing quality of Jasper, noting that content often lacks coherence and becomes repetitive. (5 mentions)

Users find the pricing issues of Jasper to be a barrier, feeling it's not affordable for everyone. (5 mentions)

Users note that the quality of AI output from Jasper can be inconsistent and requires careful prompting for better results. (4 mentions)

5 Pros or Advantages of Jasper

1. Useful

Users find Jasper extremely useful for content creation, enhancing SEO strategies and streamlining workflows effectively.

See 22 mentions

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Charul K.

Small-Business (50 or fewer emp.)

4.5/5

"Review of jasper chat ai tool help me to improve content writing skills"

What do you like about Jasper?

It automate my tasks, reduce my manual work load and streamlining process. It also handle multiple conversations at same time with help me to scale bu

Ana C.

Small-Business (50 or fewer emp.)

5.0/5

"Trusted sidekick for all my marketing efforts"

What do you like about Jasper?

Jasper is a simple, game-changing tool that has helped streamline our content creation process. It consistently delivers first drafts that align perfe

2. AI Writing Assistance

Users value the user-friendly AI writing assistance of Jasper, enhancing productivity and creativity in their work.

See 19 mentions

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Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great AI!"

What do you like about Jasper?

Really takes your copy to the next level and is very user-friendly.

Anna S.

Small-Business (50 or fewer emp.)

2.5/5

"Updated: They worked with me on the price change"

What do you like about Jasper?

It's a nice writing assistant and they are consistent with adding new features.

3. Content Creation

Users praise Jasper for its content creation capabilities, enhancing organic SEO and boosting traffic and revenue effectively.

See 19 mentions

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Daniel G.

Small-Business (50 or fewer emp.)

5.0/5

"Versatile AI Content Generator"

What do you like about Jasper?

The ability to create multiple forms of content, helping with writer's block, creating original graphics and adding efficiency to my workflow. It's ac

Rafael A.

Small-Business (50 or fewer emp.)

5.0/5

"Jasper is the best AI writing tool for social media and marketing."

What do you like about Jasper?

Jasper helps me craft content for our blog section and organic SEO strategies. It's very useful for creating original content that ranks on search eng

4. Time-Saving

Users find that Jasper significantly improves time-saving, accelerating copywriting and enhancing productivity across marketing tasks.

See 18 mentions

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Verified User

Mid-Market (51-1000 emp.)

4.0/5

"It works!"

What do you like about Jasper?

Easy to integrate, implement and maintain

Maryam E.

Small-Business (50 or fewer emp.)

5.0/5

"excellent"

What do you like about Jasper?

generates text exactly as I want it and makes my job easier. I rewrite texts for property descriptions and they have a real estate template and that

5. Ease of Use

Users love the ease of use of Jasper, finding it user-friendly and seamlessly integrable into their workflow.

See 16 mentions

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Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great AI!"

What do you like about Jasper?

Really takes your copy to the next level and is very user-friendly.

Ellen L.

Small-Business (50 or fewer emp.)

4.0/5

"Easy to use, friendly chat bot"

What do you like about Jasper?

Jasper Chat is easy to use and delivers natural sounding conversations.

5 Cons or Disadvantages of Jasper

1. Expensive

Users find Jasper to be expensive, especially when factoring in necessary upgrades for optimal use.

See 13 mentions

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Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Revolutionize your workflow"

What do you dislike about Jasper?

Jasper is wonderful all around. I think the biggest deterrent could be the price but it i well worth it if you have to generate any type of copy.

Zhuan H.

Small-Business (50 or fewer emp.)

0.5/5

"Very bad unsubscription experience"

What do you dislike about Jasper?

Very bad unsubscription experience: If you want to unsubscription the Jasper, you only have two choices: Close your account OR Suspension your acco

2. AI Limitations

Users find AI limitations in Jasper, struggling with complex queries and producing robotic responses lacking narrative depth.

See 6 mentions

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Ali E.

Enterprise (> 1000 emp.)

2.5/5

"Not nearly as refined as ChatGPT"

What do you dislike about Jasper?

It's neural engine has to be less broad than a similar version in chatGPT. It's not as usable for narrative creation and struggles to define boundarie

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Jasper Chat helps in generating new ideas, unique content on niche context in the smoothest way."

What do you dislike about Jasper?

Sometimes it feels a bit robotic and lengthy.

3. Poor Writing Quality

Users criticize the poor writing quality of Jasper, noting that content often lacks coherence and becomes repetitive.

See 5 mentions

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Verified User

Mid-Market (51-1000 emp.)

5.0/5

"One stop solution for content marketing"

What do you dislike about Jasper?

After few iterations, the content seems repetitive, which needs to be fixed.

Zhuan H.

Small-Business (50 or fewer emp.)

0.5/5

"Very bad unsubscription experience"

What do you dislike about Jasper?

Very bad unsubscription experience: If you want to unsubscription the Jasper, you only have two choices: Close your account OR Suspension your acco

4. Pricing Issues

Users find the pricing issues of Jasper to be a barrier, feeling it's not affordable for everyone.

See 5 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"One heck of a content writing assistant tool"

What do you dislike about Jasper?

Nothing much but the pricing could be a bit less and sometimes we get sudden maintenance.

Tywana S.

Small-Business (50 or fewer emp.)

2.0/5

"It's Great It's just costly"

What do you dislike about Jasper?

The pricing was the only thing i did not like about Jasper

5. AI Quality

Users note that the quality of AI output from Jasper can be inconsistent and requires careful prompting for better results.

See 4 mentions

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Shane J.

Small-Business (50 or fewer emp.)

4.5/5

"Jasper has helped me increase the value to my clients and speed to market"

What do you dislike about Jasper?

I liked ChatGPT when it first came out for quickly outlining content topics and filling in the descriptions. Jasper did not have this capability initi

Mike B.

Small-Business (50 or fewer emp.)

2.0/5

"Jasper Not All It's Cracked Up to Be"

What do you dislike about Jasper?

The Jasper platform is surprisingly glitchy. I have yet to use it when it doesn't glitch in some manner (and it is not the fault of my WiFi or anythin

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Ana C.

Marketer

Small-Business (50 or fewer emp.)

5/22/2025

"Trusted sidekick for all my marketing efforts"

5/5

What do you like best about Jasper?

Jasper is a simple, game-changing tool that has helped streamline our content creation process. It consistently delivers first drafts that align perfectly with our tone of voice, saving us both time and effort. It feels like having an extra teammate who truly understands your brand. It was really easy to implement and integrate to our tool stack too. My team members and I started using almost daily once we got started.

I recently reached out to the customer support team to ask them for help transferring my colleague's account to my name and they were very helpful. Review collected by and hosted on G2.com.

What do you dislike about Jasper?

Haven't had issues with the tool so far. Review collected by and hosted on G2.com.

What problems is Jasper solving and how is that benefiting you?

Jasper is solving the challenge of creating high-quality, on-brand content quickly and efficiently. It eliminates the time-consuming process of starting from scratch by providing accurate first drafts tailored to our tone of voice. This not only speeds up our workflow but also ensures consistency across all our messaging. Review collected by and hosted on G2.com.

Tamim Ahmed S.

Content Moderator

Small-Business (50 or fewer emp.)

7/29/2025

Guest users or non-business users of the software, not included in G2 scores.

"My Go-To Tool for Quick Content Drafts"

4.5/5

What do you like best about Jasper?

The user interface is very clean and easy to navigate, even for someone new to AI writing tools. The learning curve was surprisingly low. Review collected by and hosted on G2.com.

What do you dislike about Jasper?

Nothing it really easy to use. I don't dislike jasper. Review collected by and hosted on G2.com.

Verified User in Computer Software

Enterprise (> 1000 emp.)

11/17/2025

"Calm down Jasper"

4/5

What do you like best about Jasper?

Ease of navigation and clear layout, great at content production Review collected by and hosted on G2.com.

What do you dislike about Jasper?

Jasper can be a bit over enthusiastic in its tone and language choices Review collected by and hosted on G2.com.

Hassan I.

Freelancer

Marketing and Advertising

Small-Business (50 or fewer emp.)

7/29/2025

"Life changed with Jasper"

5/5

What do you like best about Jasper?

With the help of Jasper AI, I have saved a lot of time and resources and improved my work. Highly recommended for individuals to help them in their daily tasks. Review collected by and hosted on G2.com.

What do you dislike about Jasper?

Depending on this tool is very harmful. We need you to use it to improve ourselves Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

4/14/2025

"TERRIBLE output quality"

0/5

What do you like best about Jasper?

The concept behind the software makes sense since we get to streamline how the entire organization writes in a consistent way. Review collected by and hosted on G2.com.

What do you dislike about Jasper?

The output quality was very very bad. We ended up using chatGPT (using 4o) to create our landing page and other pages because it could follow our brand voice perfectly. I tried tweaking how we framed our brand voice on Jasper in lots of ways but it pretty much gave similar type of output. Review collected by and hosted on G2.com.

saira r.

Lead Product Manager

Small-Business (50 or fewer emp.)

7/30/2025

"Used in past pre-ChatGPT era"

3/5

What do you like best about Jasper?

It's easier to brainstorm of polish content Review collected by and hosted on G2.com.

What do you dislike about Jasper?

Not enough value add. Maybe add market research module to know the company and curated growth strategies aligned with improved writing. Review collected by and hosted on G2.com.

Jay E.

Freelance Marketing and E-Commerce

Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

2/16/2023

"The Solution Marketers Have Been Crying Out For!"

5/5

What do you like best about Jasper?

Most people will think of the immediate cost-savings of using an AI tool versus a full-time employee, and this is great - but increased efficiency is the best thing! Review collected by and hosted on G2.com.

What do you dislike about Jasper?

There is a pretty steep learning curve when it comes to getting the most out of AI. Learning how to set up the best prompts will generate the best results. Review collected by and hosted on G2.com.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

7/25/2025

"Seemed okay for longer form content but not paid marketing"

3/5

What do you like best about Jasper?

Easy to use. Gets ideas on the board. Gives a lot of options Review collected by and hosted on G2.com.

What do you dislike about Jasper?

Options werent great with shorter form content. It was out before LLMs but LLMs do a much better job with shorter form content Review collected by and hosted on G2.com.

Armando M.

Principal Content Specialist

Small-Business (50 or fewer emp.)

7/29/2024

"5 stars across the board"

5/5

What do you like best about Jasper?

While the platform is fantastic and one of the best AI writing tools I've used, their customer service truly sets them apart.

I've been a customer for over a year now and don't even test other tools anymore because none compare. Its easy to use, easy to integrate and I use it daily.

Shoutout to Meredith, Sr. Product Specialist, for making my experience the best! Review collected by and hosted on G2.com.

What do you dislike about Jasper?

Choosing the right template can take some trial and error, but it's so helpful to learn. Review collected by and hosted on G2.com.

Munoz C.

Enterprise Architect

Mid-Market (51-1000 emp.)

4/8/2024

"Fact checking Feels Fuzzy"

2.5/5

What do you like best about Jasper?

Jasper Chat is an excellent writing aid that enables me to overcome writer's block. It helps add creative ideas and allows me never to stop having new ways to confront the problem. It’s kind of a friendly voice that you can kick around ideas with when you need some brainstorming advice. Review collected by and hosted on G2.com.

What do you dislike about Jasper?

To be truthful, Yasi does not do an effective job in the production of content, and this feels like it may not be that accurate especially when it comes to matters of fact. For me in particular, an instance worth mentioning is that the article was misleading. Fact-checking is a must before using its outtake. Review collected by and hosted on G2.com.