Being able to use Helium 10 to optimize my Amazon listings has been a real game changer. When Amazon forced us to switch to FBS, we had to step up improvements to our Amazon store, and Helium 10 gave us all the information we needed to do that. Review collected by and hosted on G2.com.

Sometimes the interface is a little difficult to understand, but overall the platform is great—it just takes a bit of time to get used to the layout. Even so, it’s still much easier to learn this layout than trying to understand Amazon without it. The pricing is competitive, but I don’t like how they try to charge extra for everything you’re interested in trying. Review collected by and hosted on G2.com.

I use Helium 10 for my e-commerce business on platforms like Amazon, TikTok, and Walmart. It tells me my market share, and I love the keyword tracker to see if other competitors are gaining on a specific keyword. The Listing Builder is fantastic because it speeds up the process significantly. I used to spend hours creating a listing, and now it's so fast. Plus, I can upload it directly to TikTok. The AI tool is helpful for overcoming writer's block and starting the conversation to build my listing. Time is money, and completing tasks faster saves money. The initial setup was very easy. I switched to Helium 10 from Jungle Scout because of their advanced tools. Review collected by and hosted on G2.com.

Listing analyzer for Walmart and more integration with Walmart. Review collected by and hosted on G2.com.

I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth competitor analysis, and high-volume keywords. I like using Blackbox, as well as Xray, which helps us look for more stats. Magnet and Cerebro are great for keyword analysis, while Xray and Blackbox give better competitor analysis and portfolio insights. The Listing Analyzer is useful for analyzing listing gaps in our portfolio and competitors' listings to understand our strengths and weaknesses. The initial setup of Helium 10 was very easy for my team. Review collected by and hosted on G2.com.

I find the metrics sometimes feel overwhelming and the speed of the web could be better. Review collected by and hosted on G2.com.

What I like best about Helium 10 is how it helps us measure the performance and return of our Amazon e-commerce operations. We really value the balance between the price of the platform and the range of features it offers, which gives us strong insights and tools without being overly expensive. Review collected by and hosted on G2.com.

Sometimes it offers too much information and too many features, which can feel a bit overwhelming and confusing at times. Review collected by and hosted on G2.com.

I've been using Helium 10 for at least 10 years now... the tools make creating listings much easier and more effective Review collected by and hosted on G2.com.

Having the ability to scrape live Buy Box prices has been something I've been looking for for years Review collected by and hosted on G2.com.

I like how much depth their resources have. A lot of complex stuff to help you in whatever you need. Review collected by and hosted on G2.com.

Higher prices than other similar softwares. Also dashboard is somewhat hard to navigate through. Review collected by and hosted on G2.com.

It provides very accurate data about the category and competition without which I could not compete effectively on amazon Review collected by and hosted on G2.com.

too many tools but we need just 3-4 of the core tools for our daily job Review collected by and hosted on G2.com.

Easy to use and enables users to analyse market demand, competitor sales, and search volume to identify profitable opportunities. Review collected by and hosted on G2.com.

It can be expensive and the platform can be overwhelming due to its massive suite of tools, making it challenging for new users to learn effectively. Review collected by and hosted on G2.com.

I really like Helium 10 for its big database of keywords and rankings. It is invaluable for my Amazon keyword research and optimizing my listings. Setting it up was pretty easy as well. Review collected by and hosted on G2.com.

I don't use the Walmart or TikTok features, and I wish they would double down on Amazon instead. Review collected by and hosted on G2.com.

When it comes to keyword research and competitor analysis, they nail it. Cerebro helps me make informed decisions about product listings and understand what's working for competitors. The data quality and interface for these core features is excellent. Review collected by and hosted on G2.com.

They're trying to become an all-in-one platform by adding reimbursement services, advertising management, and other features that feel mediocre compared to their core strengths.

I get why they're doing it from a business perspective - more services, more revenue. But as a user, I'm willing to pay premium prices for their keyword research tools because they're best-in-class. I'm not willing to pay for bundled mediocre features I don't need. Review collected by and hosted on G2.com.