GrowthBook Features
Management (3)
Flag Management
Grants users a centralized dashboard for organized feature flag management.
Rollout & Rollback Control
Grants users granular control over feature rollouts and rollbacks.
Monitoring
Allows users to track the status of deployed features and application performance via automated alerts.
Functionality (3)
Multi-Environment Control
Empowers users to smoothly deploy features in a variety of environments.
Feature Testing
Allows teams to test features in production for select target groups without deploying.
Low-Code Interface
Presents users with a low-code interface to build and maintain feature management systems.
Analytics (2)
Reporting and Analytics
Provides reporting and analytics tools to quantify the results of the experiment.
Heatmaps
Provides heatmap functionality to assess what parts of the website visitors are engaging with most.
Experimental Design (3)
Multivariate testing capacities
Allows for the testing of multiple variables at a time during a single test.
Concurrent Testing
Allows multiple experiments to be deployed simultaneously.
Mobile Testing
Allows mobile web pages to be tested during A/B experiments.
Computing (3)
WYSIWYG
What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding.
AI/Machine Learning
Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing.
Little to No Coding
Requires little to no knowledge of coding. Usually this means it comes with prewritten code.
Agentic AI - A/B Testing (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
