
The control it gives us over where results come from. Instead of searching the whole web, I could limit the search to a specific set of sites and get clean, relevant results backed by Google's ranking. It saves the effort of building search from scratch. It is quick to set up. The basic version costs nothing, which suits students, hobbyists, and small teams. Relevance is good even with a small set of sites. Review collected by and hosted on G2.com.
The free version shows ads in the results, and the styling option only go so far if you want a fully branded, seamless look. The documentation. It's scattered across several pages, so finding answers on advanced settings took more digging than it should have. Heavier projects will hit query caps and need to look at paid options. Review collected by and hosted on G2.com.