I really like their focus on simplicity in everything, like having templates and brand details that can be applied to every component automatically just by setting up my brand guidelines. The cohesive integrations with Canva, Instagram feed, and the MCP server that can work well with every AI client Review collected by and hosted on G2.com.

The Simplicity sometimes limiting your options and the flexibility of every change you need to make in the layout and bringing other HTML elements from maybe other software and so on in both the email and pages becomes a limitation if you have such a level of advanced customization in mind. Review collected by and hosted on G2.com.

I LOVE how streamlined, intuitive, and simple Flodesk is to use. I use it most for sending out my weekly newsletters, and it has made this process so much more enjoyable. It's super easy to customize each newsletter. It's one of the easiest platforms I've used for offering a lead magnet on my website, and it integrates seamlessly with my Squarespace site. The link in bio feature for Instagram allows me to easily create a professional on-brand link in bio. It's also a really beautiful platform, which just adds to the joy of using it. And they're always adding really awesome new features. I use it every single week and I've never once had a problem with it. It is an amazing value for the cost, and their generous affiliate program is an added perk. The one time I had to use their customer support (to help me reconnect my Stripe account when I opened a new one), the response was timely, clear, and easy to follow. I really can't say enough good things about Flodesk! Oh wait, yes I can -- they're also a women-owned business! Review collected by and hosted on G2.com.

This is only a minor irritation, but it's the only thing I can think of. When I've downloaded an image and want to upload it into the email builder, I can't just drag and drop it -- I have to search for it in my downloads folder (or wherever I'm up loading from). I'd love to see drag and drop added to just make this process a little quicker and more efficient. Review collected by and hosted on G2.com.

genuinely just love how easy and pretty Flodesk makes everything.

The email builder feels really intuitive, so I’m not wasting ages trying to make things look good, they already do. The templates are gorgeous, the branding feels really polished, and it’s actually enjoyable to create emails rather than feeling like another boring admin task.

I also love how simple it is to set up workflows, segments and opt-in forms. It makes email marketing feel way less overwhelming, especially as someone who wants things to look beautiful but also just work properly.

Overall, Flodesk has made it so much easier for me to stay consistent with my email list because I don’t dread using it. Review collected by and hosted on G2.com.

Honestly, the main thing I dislike is that they moved away from the simple one-price plan.

That was such a big part of why I originally loved Flodesk. It felt really refreshing to know exactly what you were paying, without having to think about subscriber limits or pricing tiers as your list grew.

I still really love using Flodesk and think the platform itself is brilliant, but I do miss the simplicity of that original pricing model. Review collected by and hosted on G2.com.

The automation interface doesn't feel like you need a PhD in marketing ops to navigate it. Multi-trigger workflows, split paths, rejoin logic—all of it is visual enough that I could visualize exactly what my audience was going to experience. I didn't need to hire someone to set this up. I didn't need a manual. I just needed to think it through, and Flodesk let me build it. I recently reorganized my entire email strategy—new segments, new workflows, new funnels—and did it all without losing my mind. That's the win. Review collected by and hosted on G2.com.

It's not a multi-channel suite—no SMS, no WhatsApp. If you need cross-channel marketing in one platform, this isn't it. But honestly, if you're focused on email and selling something (digital products, courses, memberships, services), that's not really a gap. It's just not what Flodesk is built for. Review collected by and hosted on G2.com.

Flodesk is really design forward, interface is clean and beautiful, and sequences are easy to set up. I never feel overwhelmed sending emails, flodesk makes it very easy unlike other softwares which are cluttered Review collected by and hosted on G2.com.

I genuinely have no issues, but perhaps the only thing is I wish there are a wider variety of email templates (more writing essay / newsletter style rather than image heavy e-commerce marketing) Review collected by and hosted on G2.com.

Flodesk has made email marketing feel so much more approachable and streamlined for my business.

I use it to automate my brand design quiz and nurture leads in a way that feels intentional, professional, and aligned with my brand. The workflows are easy to set up, and the platform helps me stay consistent without feeling overwhelmed by the tech side of email marketing.

As a designer, I also appreciate how visually polished everything feels. It’s one of the few platforms that combines beautiful design with simplicity and functionality.

I regularly recommend Flodesk to my clients because it helps them create a more elevated experience for their audience while keeping things manageable behind the scenes. Review collected by and hosted on G2.com.

I’d love to see even more advanced analytics and reporting features as the platform continues to grow. Review collected by and hosted on G2.com.

My favourite thing about Flodesk is its beautiful email templates, which make designing emails feel quick and effortless. It’s also one of the more affordable options for small businesses, and the platform itself is very easy to navigate. Review collected by and hosted on G2.com.

Flodesk currently doesn’t have an A/B split-testing feature for email subject lines, but once they add it, the platform will feel flawless :) I reached out by email about this a while ago, and they responded promptly to say they’re in the process of rolling it out, which would be amazing. Review collected by and hosted on G2.com.

Two years ago, when the email platform my gallery had used for many years announced it was shutting down, I immediately began searching for a replacement that would be both user-friendly and capable of handling the specific needs of our twice-monthly newsletters. As the owner of a fine art photography gallery, consistency, design quality, and ease of use are essential in our communications. During that search, I discovered Flodesk and decided to give it a try.

From the beginning, I was impressed by the intuitive interface and the wide range of visually appealing templates and formatting options. The design flexibility allowed us to create newsletters that reflect the aesthetic standards of our gallery without requiring technical expertise. The transition was also remarkably smooth—importing and organizing our entire contact database was straightforward and efficient.

The platform was quickly adopted by our entire team at Susan Spiritus Gallery, and it has since become an essential part of our marketing and client communication workflow (susanspiritusgallery.com). It has allowed us to maintain a consistent publishing schedule while elevating the visual presentation of our newsletters.

Equally important, Flodesk’s customer support has been excellent. Any time I’ve had a question, the response has been prompt, clear, and genuinely helpful. I have not encountered any issue that was not resolved efficiently.

In addition, the pricing structure is fair and easy to understand, which is particularly valuable for small businesses and independent galleries that need predictable costs without sacrificing quality or functionality.

Overall, Flodesk is a highly user-friendly and thoughtfully designed platform that makes email marketing both accessible and visually compelling. I highly recommend it, especially for creative businesses that value both form and function.

Susan Spiritus

Susan Spiritus Gallery

susanspiritusgallery.com Review collected by and hosted on G2.com.

I really want to be able to post my email creations to social media - Instagram and Facebook, but I"m told it's not possible. Review collected by and hosted on G2.com.

The templates are beautiful and make it simple to send polished, professional emails, even if you don’t have a design background. Review collected by and hosted on G2.com.

I don't dislike anything. I wish they were integrated with Jotforms, but I am sure they are working on it. Review collected by and hosted on G2.com.

I use Flodesk for all my emails, and I appreciate how it helps with segmenting and identifying who my email subscribers are. The segmenting feature allows me to give valuable information to my email subscribers that's relevant to them. It respects their wishes if they don't want to be contacted about certain things, and I'm able to send them information that helps them. I also found the initial setup to be pretty easy as it required me to just follow the steps, and I knew help was available if needed. I use Flodesk with Zapier to connect to my courses, which enhances its utility. Review collected by and hosted on G2.com.

I'd love to be able to drag and drop emails into different spots and to be able to move things around a little easier. Review collected by and hosted on G2.com.