# Equidity Reviews
**Vendor:** Equidity  
**Category:** [Other B2B Services Providers](https://www.g2.com/categories/other-b2b-services)
## About Equidity
Equidity is a B2B fintech infrastructure company providing an integrated technology stack for launching, operating, and scaling Forex and CFD brokerages. Brokers use Equidity to replace fragmented setups — separate CRM vendors, trading platforms, bridges, and liquidity providers — with a unified, enterprise-grade system that deploys quickly and scales globally. ABOUT EQUIDITY Modern brokerage operations have outgrown the patchwork model. Stitching together a CRM from one vendor, a trading terminal from another, a bridge from a third, and a liquidity feed from a fourth creates compounding integration cost, support friction, and operational blind spots. Equidity replaces that model with a coordinated stack where every layer — client management, trade execution, bridge logic, and liquidity routing — is engineered to work together from day one. The result: lower setup cost, faster time to launch, fewer vendor relationships, and observable performance across the entire brokerage. Equidity serves new brokerage founders launching their first regulated firm, established brokers replacing legacy MetaTrader and bridge infrastructure, and multi-brand brokerage groups operating several brands from one installation. PRODUCTS ZeroMS — Programmable bridge aggregator and execution platform. ZeroMS aggregates pricing from multiple liquidity providers, applies configurable per-symbol and per-group markup, and routes orders through a visual execution flow that brokers design with drag-and-drop blocks: A-Book, B-Book, splits, delay, last look, AI score-based routing, and failover. Where legacy bridges treat routing as a static configuration problem, ZeroMS treats it as a live system brokers can monitor and adjust in real time. Dashboards cover fill rate, slippage, latency, rejections, gross PnL, and maker performance per LP and per symbol. A built-in AI Copilot answers natural-language queries about session diagnostics, rejected orders, and LP performance — "why was this order rejected?" or "which LP is slowest on EURUSD this morning?" — pulled from live platform context, not documentation. The Intelligence Engine scores every trading account 0-100 using ML-based behavior analysis, detecting toxic flow, scalpers, HFT, news traders, and arbitrageurs as they appear in the book. The score feeds directly into routing decisions and retrains hourly, so B-Book exposure stops being a guess and becomes a deliberate, data-driven decision. For brokers who have outgrown legacy bridge platforms, ZeroMS is a modern, observable alternative to oneZero, Centroid, PrimeXM, Match-Trader, and TFB. Sub-millisecond execution. FIX 4.4 connectivity. Configurable A-Book / B-Book / hybrid logic. No engineering tickets required to change routing strategy. BrokerVu — Multi-tenant broker CRM and back office. BrokerVu handles the full client lifecycle for a brokerage: registration, KYC/AML verification, document management, multi-currency wallets, deposits and withdrawals, introducing broker (IB) commission engine with multi-level hierarchies, social trading and copy trading infrastructure, ticketing, and compliance reporting. The platform is available on web, iOS, and Android — brokerage teams can approve withdrawals, monitor IB networks, review KYC submissions, and respond to clients from anywhere. Built on per-tenant database isolation, so multi-brand groups can manage many brands from a single installation while keeping client data fully separated. Each tenant has its own domain, branding, and configuration, but updates ship to every brand simultaneously. Native REST API for integration with any trading platform, payment processor, or third-party system. Pair BrokerVu with Tradyn and ZeroMS for the full Equidity stack, or run it standalone alongside an existing trading platform. BrokerVu is a modern alternative to FXBO, B2Core, Skale, and DXcrm — purpose-built for the workflows and compliance requirements of forex and CFD brokerages, not a generic CRM with brokerage features added on. Tradyn — Branded trading terminal for desktop (Windows, macOS), web, iOS, and Android. TradingView charts with 100+ indicators, one-click execution, configurable order types, real-time price streaming, push notifications, and code-signed auto-updates. Multi-asset support across FX, CFDs, indices, commodities, metals, equities, and crypto CFDs. Full brand customization — logo, colors, app store listing, domain — so end clients never see the Equidity brand. A modern alternative to MetaTrader 5, cTrader, and DXtrade. Prime — Institutional Prime of Prime liquidity, operated by Equidity Ltd (FSC Mauritius, License No. GB24203353). Available to Professional Clients and Eligible Counterparties under FSC rules. Aggregates pricing from tier-1 banks and non-bank market makers into tight, deep liquidity across FX, indices, commodities, metals, equities, and crypto CFDs. FIX 4.4 connectivity, sub-millisecond execution from Equinix LD4 in London with cross-connect access to major liquidity venues. Audited financial reporting, segregated client funds, transparent commission and spread markup, and 24/5 dealing support. A regulated alternative to PoP providers like LMAX, Sucden Financial, and Advanced Markets. WHY EQUIDITY — Integrated stack: CRM, trading terminal, bridge, and liquidity engineered to work together natively. — Speed to market: a complete brokerage stack can deploy in days, not the 6-12 months a fragmented build requires. — Lower total cost: flat platform pricing replaces per-user CRM fees, per-symbol bridge fees, and engineering salary for custom integrations. — Modern infrastructure: cloud-native, multi-tenant, real-time observable, sub-millisecond execution, automatic horizontal scaling. — Modular: every product is available standalone. Pair Tradyn with an existing CRM. Use ZeroMS with MT5. Run BrokerVu as a back-office for any trading platform. Adopt one layer at a time or the whole stack at once. — Brand-owned: every client-facing surface is fully customizable. End clients never see Equidity branding. WHO IT'S FOR — New Forex and CFD brokerage founders launching their first regulated brokerage. — Established brokerages replacing legacy MetaTrader, oneZero, Centroid, or PrimeXM infrastructure with a more modern, observable stack. — Multi-brand brokerage groups operating several branded brokerages from one installation. — Prime brokers, liquidity providers, and PoP firms looking to offer a complete technology stack to their broker clients. INFRASTRUCTURE & COMPLIANCE — Hosted on cloud-native infrastructure with global delivery and automatic scaling. — Execution infrastructure co-located in Equinix LD4 (London) for institutional latency. — Enterprise-grade security: encryption at rest and in transit, role-based access control, full audit logging, AML transaction monitoring, and segregated client funds for the Prime offering. — Equidity Ltd holds an FSC Mauritius Global Business and Investment Dealer license (No. GB24203353) for the Prime liquidity offering. DEPLOYMENT MODEL Equidity operates a platform/SaaS infrastructure model. Brokers subscribe to one or more products at flat monthly pricing — no per-user fees, no per-symbol charges, no feature gates. Onboarding typically completes in under 15 days. Custom enterprise plans and dedicated environments are available for larger institutional deployments. equidity.com






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## Equidity Features
**Planning**
- Needs Assessment
- Resource Allocation
- Stayed within Budget
- Statement of Work
- Best Practices

**Delivery**
- Technical Expertise
- Met Deadlines
- Meeting Management
- Project Updates
- Scope Management
- Roll-out

**Team Quality**
- Change Management Skills
- Executive Presence
- Vertical Expertise
- Technology Partnerships

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