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Key Features and Functionality:
- Customer Research: Conducts thorough analyses, including reviewing existing customer personas, planning and executing customer engagement surveys, and facilitating up to five one-on-one customer discovery sessions to understand the value the program must deliver.
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The Advocacy Foundations Package addresses the critical need for a well-defined advocacy strategy that precedes the selection of software tools. By focusing on strategic planning and customer collaboration, it ensures that organizations can build sustainable and impactful advocacy programs. This approach helps businesses avoid the pitfalls of relying solely on platform vendors for strategy, leading to more authentic and effective customer engagement.
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