Baited Reviews & Product Details

Baited is an advanced AI- OSINT-driven phishing simulation, security awareness training, and human risk intelligence platform built by ethical hackers. It helps organizations assess how employees respond to realistic social engineering attacks, reinforce secure behaviour, and identify where additional training is needed. Phishing simulations built around your organization A convincing attack draws on details people recognize: a familiar supplier, an internal tool, a colleague’s name, or a request that fits their responsibilities. Baited combines artificial intelligence with open-source intelligence (OSINT) to turn an organization’s public footprint into relevant simulation scenarios. This approach lets security teams test responses to messages shaped around their business context. Multichannel campaigns for different roles Social engineering reaches employees through multiple communication channels. Baited supports simulations across email, Slack, Teams, LinkedIn, SMS, and voice, helping organizations exercise responses beyond the inbox. Security teams can manage multiple campaigns simultaneously and tailor scenarios to different groups and job roles. This makes it possible to explore how different teams respond to the situations they encounter at work. Awareness training and immediate coaching Baited brings security awareness training and simulation campaigns together in one platform. When someone misses a warning sign, immediate coaching explains the indicators and psychological techniques behind the message. The learning connects directly to the interaction, giving employees a concrete example they can use when evaluating future requests. Human risk analytics that guide action Analytics provide visibility into risk by person, team, and attack technique. Security teams can review simulation outcomes, examine reporting behaviour, and monitor risk trends over time. These insights help identify areas requiring attention and inform the selection of future exercises. The goal is to make the results useful for ongoing security decisions. Swiss infrastructure and data protection Baited SA is based in Lugano, Switzerland. Sensitive platform data is protected through encryption, pseudonymised simulation targets, and dedicated Swiss infrastructure. Baited is designed for organizations evaluating phishing simulation software, security awareness training, and human risk management. Relevant audiences include banking, financial services, FinTech, healthcare, IT services, consulting, manufacturing, and supply chain businesses. Visit baited.io to explore the platform, take the 10-second phishing challenge, or book a demonstration.