Azure Application Gateway Pricing Overview

Azure Application Gateway Pricing Key Insights

Last updated on Jul 28, 2026

Information about Azure Application Gateway pricing, plan availability, and costs is not listed on G2 by the vendor. Buyers typically need to engage directly with the vendor to understand pricing options. Final cost negotiations to purchase Azure Application Gateway must be conducted with the seller.

Rated 4.4 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Small-Business

$$$$

15% more expensive

than the avg. Load Balancing product

Read Small-Business Reviews

Mid-Market

$$$$

20% more expensive

than the avg. Load Balancing product

Read Mid-Market Reviews

Enterprise

$$$$

23% more expensive

than the avg. Load Balancing product

Read Enterprise Reviews

Pricing Insights

Averages based on real user reviews.

Time to Implement

4 months

Return on Investment

12 months

Average Discount

17%

Perceived Cost

$$$$$

Top-Rated Alternatives

View All Alternatives

Azure Application Gateway Alternatives Pricing

The following is a quick overview of editions offered by other Load Balancing Software

Product	Price	Features
F5 NGINX NGINX Plus, Single Instance	Starting at $2500per year	24/7 Enterprise support with 30-minute SLA is available, for $5,000/year per instance. We also provide Basic support for $2,500/year and Professional support for $3,500/year for less-critical deployments.
NetScaler Advanced Edition	Free Trial0 Throughput, ADC Instances Per Year	Advanced Edition is available in either a hardware or software-based appliance. Hardware options include single and multi-tenant devices, in addition to FIPS compliant and high SSL appliances. Software-based options include virtual hypervisor-based and bare metal software offerings. https://www.citrix.com/lp/try/citrix-networking-vpx-express.html Surge protection and priority queuing TriScale Clustering AppCache Citrix Web AppFirewall with XML security IP Reputation Cloud Connector Image optimization Style sheets and JavaScript optimization Comtrade Management Pack for NetScale Native Citrix web interface
HAProxy Basic	Contact Vendor for Pricingper_feature Per Year

Various alternatives pricing & plans

Pricing information for the above various Azure Application Gateway alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.

Azure Application Gateway Pricing Reviews

(1)

Manish M.

Sr. Manager-IT Security

Oil & Energy

Enterprise (> 1000 emp.)

Originally submitted 3/19/2026

"Secure, Scalable Traffic Routing with Azure Application Gateway"

4.5/5

What do you like best about Azure Application Gateway?

Azure Application Gateway has a built-in firewall to help stop attackers and hackers. It can route traffic based on the URL, and it also handles encryption to keep security as strong as possible. Overall, it feels very reliable and scalable, and it can autoscale based on the load. We have been using it since long and all our workloads are on Azure Cloud itself. Azure Application Gateway helps us in managing our security posture. Review collected by and hosted on G2.com.

What do you dislike about Azure Application Gateway?

There are a few disadvantages to keep in mind. First, it works only within a single, specific Azure region. Second, the cost of using the service can be high. Third, the initial setup takes some effort. Finally, it’s designed only for web traffic, which limits its use in other scenarios. Review collected by and hosted on G2.com.

What problems is Azure Application Gateway solving and how is that benefiting you?

It mainly solves our security problems, such as SQL injection and XSS, by adding its WAF component. It also blocks hackers at the edge of our network. In addition, it checks the health of the servers to confirm whether they are down or not. Finally, it has the capability to manage multiple sites and paths under a single IP. Review collected by and hosted on G2.com.