# AWS Elastic Load Balancing vs Azure Application Gateway Comparison

---
## Frequently Asked Questions

### What is the difference between AWS Elastic Load Balancing vs Azure Application Gateway?

AWS Elastic Load Balancing and Azure Application Gateway differ most clearly in their reviewer-cited strengths, with AWS favored for security and scalability, and Azure for ease of use and integration with Microsoft services.

| [AWS Elastic Load Balancing](https://www.g2.com/products/aws-elastic-load-balancing/reviews) | [Azure Application Gateway](https://www.g2.com/products/azure-application-gateway/reviews) |
| --- | --- |
| 4.5/5 (96 reviews) | 4.4/5 (162 reviews) |
| Mid-Market | Enterprise |
| 8.7 | 8.2 |
| 8.5 | 8.5 |
| Security (12 all-time mentions) | Ease of Use (6 all-time mentions) |



### How do the pricing models of AWS Elastic Load Balancing and Azure Application Gateway compare?

Reviewers rate AWS Elastic Load Balancing higher for value, as reflected in its higher satisfaction scores on price and cost-related dimensions.

- **AWS Elastic Load Balancing:** Reviewers highlight cost efficiency and pay-as-you-go flexibility, but note that the pricing model can be complex and unpredictable for fluctuating workloads.
- **Azure Application Gateway:** Reviewers frequently mention higher costs and describe the service as expensive, especially for high-traffic scenarios, with some noting that added features like WAF increase the total cost.
- **Switching reasons:** In recent reviews, buyers cite AWS Elastic Load Balancing's cost efficiency and flexible pricing as reasons for preferring it over Azure Application Gateway.



### What are the best alternatives to AWS Elastic Load Balancing and Azure Application Gateway?

The top 3 alternatives to AWS Elastic Load Balancing and Azure Application Gateway are Nginx, Cloudflare Application Security and Performance, and NetScaler.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [AWS Elastic Load Balancing](https://www.g2.com/products/aws-elastic-load-balancing/reviews) | 4.5/5 (96 reviews) | Mid-Market | Cost efficiency and pay-as-you-go flexibility | Security (12 all-time mentions) |
| [Azure Application Gateway](https://www.g2.com/products/azure-application-gateway/reviews) | 4.4/5 (162 reviews) | Enterprise | Described as expensive, especially with WAF enabled | Ease of Use (6 all-time mentions) |
| [Nginx](https://www.g2.com/products/f5-nginx/reviews) | 4.6/5 (113 reviews) | Mid-Market | — | — |
| [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews) | 4.5/5 (710 reviews) | Small-Business | — | — |
| [NetScaler](https://www.g2.com/products/netscaler/reviews) | 4.4/5 (85 reviews) | Enterprise | — | — |



### Which Load Balancing features should I prioritize when comparing AWS Elastic Load Balancing and Azure Application Gateway?

Buyers should prioritize security, scalability, ease of use, cost efficiency, and integration capabilities when comparing AWS Elastic Load Balancing and Azure Application Gateway.

- **Security:** AWS Elastic Load Balancing (12 all-time mentions), Azure Application Gateway (WAF and security features cited in recent reviews)
- **Scalability:** AWS Elastic Load Balancing (11 all-time mentions), Azure Application Gateway (5 all-time mentions)
- **Ease of Use:** AWS Elastic Load Balancing (11 all-time mentions), Azure Application Gateway (6 all-time mentions)
- **Cost Efficiency:** AWS Elastic Load Balancing (6 all-time mentions), Azure Application Gateway (4 all-time mentions, but reviewers note higher costs)
- **Integration Capabilities:** Azure Application Gateway (4 all-time mentions), AWS Elastic Load Balancing (4 all-time mentions)



### What are the pros and cons of AWS Elastic Load Balancing vs Azure Application Gateway?

AWS Elastic Load Balancing's headline strength is security, while Azure Application Gateway is most often praised for ease of use and integration with Microsoft services.

- **AWS Elastic Load Balancing strengths:** Security (12 all-time mentions), scalability (11), ease of use (11), cost efficiency (6), reliability (5), easy integrations (4), high availability (3).
- **AWS Elastic Load Balancing trade-offs:** Complexity (8), learning difficulty (6), expensive (5), not user-friendly (4), complex configuration (3), cost issues (3).
- **Azure Application Gateway strengths:** Ease of use (6 all-time mentions), scalability (5), cost efficiency (4), integrations (4), features (4), user interface (3), customer support (2), flexibility (2).
- **Azure Application Gateway trade-offs:** Complexity (5), cost issues (3), learning difficulty (3), not user-friendly (3), expensive (2), complexity issues (2).



### Is AWS Elastic Load Balancing or Azure Application Gateway better for small businesses?

Azure Application Gateway is the better fit for small businesses, as it is cited for ease of use and flexibility in recent reviews, and its largest reviewer segment is Enterprise with notable small-business adoption.

- **AWS Elastic Load Balancing:** Largest segment is Mid-Market; reviewers note a steep learning curve and complexity for small businesses, with some recommending alternative providers for startups.
- **Azure Application Gateway:** Largest segment is Enterprise, but recent reviews highlight its suitability for small organizations due to ease of implementation and not requiring infrastructure investment.



### Which Load Balancing platform has better integrations?

Azure Application Gateway is favored for integrations, with reviewers citing its compatibility with Microsoft products and broader integration capabilities.

- **AWS Elastic Load Balancing:** Reviewers mention integration with EC2, ECS, EKS, Auto Scaling, and CloudWatch, with 4 all-time mentions for easy integrations.
- **Azure Application Gateway:** Reviewers cite integrations with Office 365, Active Directory, Dynamics, and other Azure services, with 4 all-time mentions for integrations.



### How do AWS Elastic Load Balancing and Azure Application Gateway compare on customer support?

AWS Elastic Load Balancing and Azure Application Gateway are rated at parity for Quality of Support, both scoring 8.5, indicating similar reviewer satisfaction.

- **AWS Elastic Load Balancing:** Reviewers describe support as responsive and helpful, with 3 all-time mentions for customer support and positive feedback on documentation and support plans.
- **Azure Application Gateway:** Reviewers note strong customer support, with 2 all-time mentions, and highlight technical expertise and prompt issue resolution in recent reviews.



### Which is easier to implement, AWS Elastic Load Balancing or Azure Application Gateway?

AWS Elastic Load Balancing scores higher on Ease of Setup (8.7 vs 8.2), indicating it is easier to implement than Azure Application Gateway by a margin of 0.5 points.

- **AWS Elastic Load Balancing:** Reviewers consistently rate setup as straightforward, with many citing ease of implementation and user-friendly console, though some note complexity for advanced configurations.
- **Azure Application Gateway:** Reviewers describe setup as generally easy but mention that configuration can be complex and the user interface less intuitive, especially for beginners.



| | AWS Elastic Load Balancing | Azure Application Gateway | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 96 | 161 | 

---
## Top Pros & Cons

### AWS Elastic Load Balancing

Pros:
- Security (12 reviews)
- Ease of Use (11 reviews)

Cons:
- Complexity (8 reviews)
- Learning Difficulty (6 reviews)

### Azure Application Gateway

Pros:
- Ease of Use (6 reviews)
- Scalability (5 reviews)

Cons:
- Complexity (5 reviews)
- Cost Issues (3 reviews)

---
## Ratings Comparison
| Rating | AWS Elastic Load Balancing | Azure Application Gateway | 
|---|---|---|
  | **Meets Requirements** | 9.1 (80 reviews) | 8.8 (104 reviews) | 
  | **Ease of Use** | 8.5 (81 reviews) | 8.5 (104 reviews) | 
  | **Ease of Setup** | 8.7 (56 reviews) | 8.2 (71 reviews) | 
  | **Ease of Admin** | 8.4 (46 reviews) | 8.6 (67 reviews) | 
  | **Quality of Support** | 8.5 (76 reviews) | 8.5 (102 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (45 reviews) | 8.8 (66 reviews) | 
  | **Product Direction (% positive)** | 9.8 (77 reviews) | 8.9 (97 reviews) | 

---
## Pricing

### AWS Elastic Load Balancing

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Azure Application Gateway

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Web Application Firewall (WAF)

| Product | Score | Reviews |
|---|---|---|
| **AWS Elastic Load Balancing** | N/A | N/A |
| **Azure Application Gateway** | 9.0/10 | 15 |

#### Analysis

| Feature | AWS Elastic Load Balancing | Azure Application Gateway | 
|---|---|---|
| **Logging and Reporting** | Not enough data | 9.1 (13 reviews) | 
| **Issue Tracking** | Not enough data | 8.5 (13 reviews) | 
| **Security Monitoring** | Not enough data | 9.5 (13 reviews) | 

#### Controls

| Feature | AWS Elastic Load Balancing | Azure Application Gateway | 
|---|---|---|
| **Application-Layer Controls ** | Not enough data | 9.2 (14 reviews) | 
| **Traffic Controls** | Not enough data | 9.4 (13 reviews) | 
| **Network Controls** | Not enough data | 9.4 (14 reviews) | 

#### Functionality

| Feature | AWS Elastic Load Balancing | Azure Application Gateway | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.6 (13 reviews) | 
| **Extensibility** | Not enough data | 8.9 (12 reviews) | 
| **Bot Traffic** | Not enough data | Not enough data | 

#### Generative AI

| Feature | AWS Elastic Load Balancing | Azure Application Gateway | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 8.6 (6 reviews) | 

### Load Balancing

| Product | Score | Reviews |
|---|---|---|
| **AWS Elastic Load Balancing** | 9.2/10 | 9 |
| **Azure Application Gateway** | N/A | N/A |

#### Usability - Load Balancing

| Feature | AWS Elastic Load Balancing | Azure Application Gateway | 
|---|---|---|
| **User Interface Design** | 9.5 (7 reviews) | Not enough data | 
| **Setup Simplicity** | 9.2 (8 reviews) | Not enough data | 
| **Platform Integration** | 9.2 (6 reviews) | Not enough data | 
| **Container Support** | 9.4 (8 reviews) | Not enough data | 

#### Performance Optimization - Load Balancing

| Feature | AWS Elastic Load Balancing | Azure Application Gateway | 
|---|---|---|
| **Global Load Balancing** | 9.5 (7 reviews) | Not enough data | 
| **Dynamic Resource Allocation** | 9.5 (7 reviews) | Not enough data | 
| **Server Health Monitoring** | 9.4 (6 reviews) | Not enough data | 
| **Disaster Recovery** | 9.8 (7 reviews) | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Health Monitoring** | Not enough data | Not enough data | 
| **Network Monitoring** | Not enough data | Not enough data | 
| **Web Traffic Monitoring** | Not enough data | Not enough data | 

#### Security & Compliance - Load Balancing

| Feature | AWS Elastic Load Balancing | Azure Application Gateway | 
|---|---|---|
| **SSL/TLS Termination** | 9.0 (7 reviews) | Not enough data | 
| **Application Firewall Integration** | 9.0 (5 reviews) | Not enough data | 
| **DDoS Mitigation** | 8.0 (5 reviews) | Not enough data | 
| **Access Control** | 8.7 (5 reviews) | Not enough data | 
| **IP Whitelisting/Blacklisting** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Traffic Control** | Not enough data | Not enough data | 
| **DDoS Protection** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | AWS Elastic Load Balancing | Azure Application Gateway | 
|---|---|---|
| **SSL Decryption** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Event Logs** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **SSL Offload** | Not enough data | Not enough data | 
| **Content Routing** | Not enough data | Not enough data | 
| **Schedulers** | Not enough data | Not enough data | 
| **Automatic Configuration** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Content Caching** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Predefined Protocols** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **HTTP Caching** | Not enough data | Not enough data | 
| **Configuration Management** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Multi-Cloud Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Loss Prevention** | Not enough data | Not enough data | 
| **Reverse Proxy** | Not enough data | Not enough data | 
| **Compression** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Redundancy Checking** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Network Provisioning** | Not enough data | Not enough data | 
| **Remote Monitoring & Management** | Not enough data | Not enough data | 
| **Load Distribution** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Load Balancing Software](https://www.g2.com/categories/load-balancing)


**Unique to Azure Application Gateway (1):** [Web Application Firewalls (WAF)](https://www.g2.com/categories/web-application-firewall-waf)


---
## Reviewer Demographics

### By Company Size

| Segment | AWS Elastic Load Balancing | Azure Application Gateway | 
|---|---|---|
| **Small-Business** | 24.4% | 23.0% | 
| **Mid-Market** | 48.9% | 33.8% | 
| **Enterprise** | 26.7% | 43.2% | 

### By Industry

#### AWS Elastic Load Balancing

- **Information Technology and Services:** 28.9%
- **Computer Software:** 17.8%
- **Banking:** 4.4%
- **Telecommunications:** 4.4%
- **Financial Services:** 3.3%
- **Internet:** 3.3%
- **Leisure, Travel & Tourism:** 3.3%
- **Automotive:** 3.3%
- **Primary/Secondary Education:** 2.2%
- **Computer & Network Security:** 2.2%
- **Other:** 26.7%

#### Azure Application Gateway

- **Information Technology and Services:** 23.0%
- **Computer Software:** 10.8%
- **Computer & Network Security:** 7.9%
- **Banking:** 5.0%
- **Hospital & Health Care:** 4.3%
- **Telecommunications:** 3.6%
- **Financial Services:** 3.6%
- **Health, Wellness and Fitness:** 2.9%
- **Electrical/Electronic Manufacturing:** 2.2%
- **Animation:** 2.2%
- **Other:** 34.5%

---
## Alternatives

### Alternatives to AWS Elastic Load Balancing

- [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews) — 4.5/5 stars (779 reviews)
- [F5 NGINX](https://www.g2.com/products/f5-nginx/reviews) — 4.6/5 stars (113 reviews)
- [Traefik](https://www.g2.com/products/traefik/reviews) — 4.6/5 stars (36 reviews)
- [Google Cloud Load Balancing](https://www.g2.com/products/google-cloud-load-balancing/reviews) — 4.4/5 stars (27 reviews)
- [Azure Traffic Manager](https://www.g2.com/products/azure-traffic-manager/reviews) — 4.4/5 stars (18 reviews)
- [HAProxy](https://www.g2.com/products/haproxy/reviews) — 4.7/5 stars (914 reviews)
- [NetScaler](https://www.g2.com/products/netscaler/reviews) — 4.4/5 stars (85 reviews)
- [Hostwinds](https://www.g2.com/products/hostwinds/reviews) — 4.9/5 stars (438 reviews)
- [Akamai Cloud Computing](https://www.g2.com/products/akamai-cloud-computing/reviews) — 4.6/5 stars (409 reviews)
- [Progress Kemp LoadMaster](https://www.g2.com/products/progress-kemp-loadmaster/reviews) — 4.7/5 stars (213 reviews)

### Alternatives to Azure Application Gateway

- [F5 NGINX](https://www.g2.com/products/f5-nginx/reviews) — 4.6/5 stars (113 reviews)
- [HAProxy](https://www.g2.com/products/haproxy/reviews) — 4.7/5 stars (914 reviews)
- [NetScaler](https://www.g2.com/products/netscaler/reviews) — 4.4/5 stars (85 reviews)
- [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews) — 4.5/5 stars (779 reviews)
- [F5 BIG-IP Local Traffic Manager (LTM)](https://www.g2.com/products/f5-big-ip-local-traffic-manager-ltm/reviews) — 4.5/5 stars (40 reviews)
- [Traefik](https://www.g2.com/products/traefik/reviews) — 4.6/5 stars (36 reviews)
- [Google Cloud Load Balancing](https://www.g2.com/products/google-cloud-load-balancing/reviews) — 4.4/5 stars (27 reviews)
- [Hostwinds](https://www.g2.com/products/hostwinds/reviews) — 4.9/5 stars (438 reviews)
- [Progress Kemp LoadMaster](https://www.g2.com/products/progress-kemp-loadmaster/reviews) — 4.7/5 stars (213 reviews)
- [Akamai Cloud Computing](https://www.g2.com/products/akamai-cloud-computing/reviews) — 4.6/5 stars (409 reviews)

---
## Top Discussions

### AWS Elastic Load Balancing

- Title: [What is AWS Elastic Load Balancing?](https://www.g2.com/discussions/what-is-aws-elastic-load-balancing) — 1 comment
  > **Top comment:** "Elastic Load Balancing automatically distributes your incoming traffic across multiple targets, such as EC2 instances, containers, and IP addresses, in one..."

### Azure Application Gateway

- Title: [What is the best way I can use App gateway for multiple applications ?](https://www.g2.com/discussions/what-is-the-best-way-i-can-use-app-gateway-for-multiple-applications) — 1 comment, 1 upvote
  > **Top comment:** "You'd configure your applications to all live under separate domains, subdomains or paths behind your application gateway.
Consider having WordPress CMS,..."
- Title: [dvsdvsdvsdvsdvsd](https://www.g2.com/discussions/34759-dvsdvsdvsdvsdvsd) — 1 comment, 1 upvote
  > **Top comment:** "ccczzz"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/aws-elastic-load-balancing-vs-azure-application-gateway)